Sessions at SXSW Interactive 2012 about QR Codes

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Saturday 10th March 2012

  • 11 Reasons QR Codes Are Not Engaging Consumers

    by David Wachs

    Little squares made up of various black and white boxes, you’ve seen them on bus shelters, inside of mass transit, or in magazines. You’ve probably wondered “what the hell is this?” That, my friend, is a 2D bar code. Often called a QR code, it’s the latest way marketing goof-balls are jumping on the “me too” bandwagon. If you see a QR code (and actually know what it is) you can download an app on your phone, take a picture of the code and voila! you get content.

    Brands and marketers don’t seem to grasp how disengaging this is. So, what better way to create a dialogue than running through the 11 Reasons QR Codes Suck.

    • Make receiving simple content difficult
    • Lack measurement compared to text messaging
    • Lack follow-up
    • Require mobile devices to stop being mobile
    • Can’t go viral
    • Remove brand association
    • Only work on smart phones with cameras
    • Take up a lot of space
    • Have no standard format
    • Can’t be used in television or radio
    • Are still not recognized by the general public

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 616AB, Hilton Austin Downtown

Sunday 11th March 2012

  • FutureShop: Virtual QR Stores, NFC Receipts & More

    by Edward Baig, Manoj Lamba, Julia Fitzgerald, Todd Dipaola and John Boyd

    The mobile shopping revolution isn’t theoretical, it’s here and it's
    all around us.

    Innovations abound such as Tesco’s virtual QR grocery store in a
    Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
    deals for UPC scans of ice cream, and NFC payments that obliterate
    consumers' need for a physical wallet. Providers of these and other
    game changing consumer experiences are mashing up new capabilities to
    create magical experiences and frenzied user adoption.

    Learn about cutting edge technologies and what’s coming next from the
    leading innovators of mobile shopping. Hear the first-hand success
    stories of some of America's most iconic brands as they enter the Age
    of Mobility.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Salon J, Hilton Austin Downtown

  • QR Codes, Technology and a New Era of Fine Art

    by Jeff Wilson

    Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. In recent years, a few, key technical advances have produced an interesting twist changing not simply popular subjects or composition but changing the way we may experience art.This session will look at how today's technology impacts the industry of art, define a digital "art experience", and what it means to extract work off the gallery walls. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.

    At 1:15pm to 1:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Monday 12th March 2012