Your current filters are…
by David Wachs
Little squares made up of various black and white boxes, you’ve seen them on bus shelters, inside of mass transit, or in magazines. You’ve probably wondered “what the hell is this?” That, my friend, is a 2D bar code. Often called a QR code, it’s the latest way marketing goof-balls are jumping on the “me too” bandwagon. If you see a QR code (and actually know what it is) you can download an app on your phone, take a picture of the code and voila! you get content.
Brands and marketers don’t seem to grasp how disengaging this is. So, what better way to create a dialogue than running through the 11 Reasons QR Codes Suck.
The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.
Innovations abound such as Tesco’s virtual QR grocery store in a
Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
deals for UPC scans of ice cream, and NFC payments that obliterate
consumers' need for a physical wallet. Providers of these and other
game changing consumer experiences are mashing up new capabilities to
create magical experiences and frenzied user adoption.
Learn about cutting edge technologies and what’s coming next from the
leading innovators of mobile shopping. Hear the first-hand success
stories of some of America's most iconic brands as they enter the Age
by Jeff Wilson
Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. In recent years, a few, key technical advances have produced an interesting twist changing not simply popular subjects or composition but changing the way we may experience art.This session will look at how today's technology impacts the industry of art, define a digital "art experience", and what it means to extract work off the gallery walls. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.
New mobile technologies are emerging that bring the physical and digital worlds closer than ever. As QR Codes and Near-Field Communication take mobile marketing by storm, navigating the space can become increasingly convoluted. This panel will be an in-depth discussion about how these technologies are being used, how they are changing the marketing landscape, and where they are headed.
9th–13th March 2012