Sessions at SXSW Interactive 2012 about Radio

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Friday 9th March 2012

• Public Radio Is Media’s Future. You Heard It Right

  by Jake Shapiro

  At a moment of mass media disruption, public radio is kicking ass. Its broadcast audience is growing while others shrink; it rules the podcast charts on iTunes and pushes out awesome mobile apps for shows like This American Life and stations like KCRW; it's weathering the fiscal fight with a diversified business model that includes millions of people voluntarily contributing. Far from a fumbling incumbent, public radio is solving the innovator's dilemma with its own disruptive ventures and essential services on the local and national level.

  Whether federal funding stays in the mix or not, public radio is here to stay and may just have the answers to everything from collapsing local news to the polarized national discourse.

  Jake Shapiro, CEO of the award-winning Public Radio Exchange (PRX), will help you hack the public broadcasting matrix and extract the key lessons for all new media.

  "This talk is brought to you in part by listeners like you, and the John D. and Catherine T. MacArthur Foundation, the Knight Foundation, the Ford Foundation, and the Corporation for Public Broadcasting..."

  • Public Media
  • Radio

  At 5:00pm to 6:00pm, Friday 9th March

  In Creekside I & II, Sheraton Austin Hotel at the Capitol

  Coverage audio clip

Tuesday 13th March 2012

• The Evolving Role of Radio

  by Tim Westergren

  Radio has long been the principal pipeline connecting fans to artists. Even today it still accounts for 80% of the time Americans spend listening to music. But this medium is now undergoing a profound transformation driven by the arrival of ubiquitous internet connectivity. And this transformation has dramatic implications for musicians. Tim Westergren, founder and chief strategy officer of Pandora, will discuss his perspective on what it means for artists and the larger industry.

  • Music
  • Radio

  At 3:30pm to 4:30pm, Tuesday 13th March

  In Ballroom EF, Austin Convention Center