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The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.
Innovations abound such as Tesco’s virtual QR grocery store in a
Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
deals for UPC scans of ice cream, and NFC payments that obliterate
consumers' need for a physical wallet. Providers of these and other
game changing consumer experiences are mashing up new capabilities to
create magical experiences and frenzied user adoption.
Learn about cutting edge technologies and what’s coming next from the
leading innovators of mobile shopping. Hear the first-hand success
stories of some of America's most iconic brands as they enter the Age
Our wallets are one of the last remaining bastions of a pre-digital lifestyle, relics of an era of payment that has since come and gone.
Coupons are now Groupons, rewards cards are digitally stored on our smartphones and Square wants to power all our payments. With all these new ways to slim down and streamline our wallets, why are we still getting a paper receipt every time we check out at the grocery store? With so much progress, why are men still sporting the infamous Costanza bulge and women toting around pocketbooks that look like small filing cabinets? As more commerce shifts from offline to online, and even offline retailers are experimenting with digital marketing & transactions, the Costanza wallet is due for a makeover.
What are the brands and startups that are changing how we think about receipts? What will the implications of Big Data and privacy be in this transition? And what systems will ultimately come to define how we all chronicle our shopping experiences moving forward?
Our wallets have been ceding themselves over to the digital age for quite some time now. It’s about time we took that final leap and made the upgrade to Wallet 2.0.
9th–13th March 2012