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by Joel Simkhai
Location-based technology has played a significant role in the recent expansion and growth of social media. That role is set to further explode in the coming years. As the leading all-male mobile location-based social network in the world, Grindr has created a global brand that in the past two years has amassed a user base of over 3 million users in 192 countries. The Grindr team hopes to evolve this mobile GPS experience with Blendr – a new location-based mobile app for everyone in the world that lets you discover, meet, and interact with the people around you. This presentation will focus on the future of location-based social networking and how we can make it easier to meet new people around us. Discussion will include issues ranging from the idea behind a start-up to the implementation and development of that idea into a product, to growing a user base and using social media options to create brand awareness and loyalty.
The Mix at Six is the first happy hour of the Interactive Festival and is the definitive place to re-connect, break the ice and just have a great time. Food, drinks and networking galore.
In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.
We’re living in an age when even powerful politicians can’t keep track of their digital dating trail. Employers and exes are likely reading your words. How can you write about sex, participate in online dating and social networking sites, and still maintain your privacy? Bloggers and authors Violet Blue (sex author, tech columnist; @violet blue and tinynibbles.com), Rachel Kramer Bussel (Lusty Lady, Best Sex Writing series editor), Twanna A. Hines (Funky Brown Chick®, The Late Sex Show with Twanna Hines), and Samhita Mukhopadhyay (author, Outdated: Why Dating is Ruining Your Love Life, Executive Editor, Feministing.com).
9th–13th March 2012