Sessions at SXSW Interactive 2012 about Social Networks

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Friday 9th March 2012

  • ASL: The Evolution and Future of Online Dating

    by Shon Mogharabi

    The 90’s introduced people to the wonders of dial-up internet, screen names, and the pursuit of digital romance. The only problem was, we never really knew who was on the other end of the screen. Today, there’s a higher level of transparency thanks to the explosion of social networks and dating sites. We voluntarily share our real names, photos, and personal information. But has our capacity for honesty changed online dating? Traditionally, dating sites have used algorithms that rely on user profiles and personal preferences to create matches, but what if the information submitted isn’t true? Sites such as Match.com are evolving their methods to provide more accurate results – like pairing algorithms with user behavior. We’ll hear from innovators in the digital dating world and get unique insights from people who’ve searched for love online. We’ll also see how technology is changing the dating game. Come find out the answer to the burning question: Has the internet made dating easier?

    At 3:30pm to 4:30pm, Friday 9th March

    In Driskill Ballroom, Driskill Hotel

Saturday 10th March 2012

  • The Dark Side of Social Networks: Malware & Fraud

    by Paul Judge

    The popularity of Twitter and Facebook make them attractive targets for attackers. The viral features and open APIs make it an efficient medium for attackers. In this talk, we discuss the scale and history of malicious activity on Twitter and Facebook. Based on a comprehensive research study, we demonstrate how attackers respond rapidly to the large increases of users driven by celebrity attention. We highlight popular attack techniques across trending topics, URL shorteners, fake accounts, photo tagging, and fake apps. We show how malware has been designed to steal social network credentials and use them to carry out automated attacks. In order to safeguard the future and usefulness of these platforms, the community and industry must combat these threats and control this malicious activity. We explore ways to safeguard individual users and brands. We also suggest approaches that social network providers should take to improve the security of their networks. This session is part of the Big Data Track sponsored by Gemalto.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon FG, Hilton Austin Downtown

Sunday 11th March 2012

  • Are We Killing Social with Social?

    by Lou Kerner, Jason Kapler, Tarah Feinberg, Caroline Giegerich and Chris Vennard

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
    This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”.

    At 11:00am to 12:00pm, Sunday 11th March

    In Longhorn, Omni Downtown

  • Mixel: Art, Tablets and the Creator Economy

    by Khoi Vinh

    What comes after just reading on iPad? A new form of creation that's much closer to consumption than what we saw on desktops and laptops. Mixel co-founder and CEO Khoi Vinh takes a look at the journey that led him to create Mixel, the world's first social collage app. Its goal is to get non-artists making art, and Vinh will look at the ways in which the social network has met, exceeded and fallen short of that goal.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • Fulbright: How the 1st Social Network Adapts to SM

    by Doug Mitchell, Katie Day Good, Vijay Renganathan and Megan Neff

    Sixty years before Zuckerberg, Senator J. William Fulbright had a revolutionary idea: connect people around the world to share ideas. Born out of WWII, his vision was “public diplomacy”: exchange regular citizens of various countries to interact, share knowledge, become friends, and stay connected for life.

    In the social media era, are international exchange programs like Fulbright still relevant for public diplomacy? Can social networks create the same intercultural experiences online, serving more people at lower cost? Early Fulbrighters traveled on ships and stayed in touch by letter; now they fly and friend on Facebook. Have these programs outlived their usefulness when we can instantly Skype with anyone anywhere?

    The exploding number of Fulbright applications since 2001 says “no”. This panel will explore why, discussing the challenges and opportunities public diplomacy programs face in the digital age, and how participants are putting the internet at the center of their projects.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon D, AT&T Conference Center

    Coverage audio clip

  • New Media Strategies & Insights for Election 2012

    by Brian Athey, Todd Van Etten, Danny Allen and Liz Mair

    What emerging media strategies and tools will shape the 2012 campaigns?

    In 2008, text messages and branded social networks (MyBO, McCainSpace) changed the face of political campaigning forever. In the 2012 race, presidential candidates and their campaign staff are scrambling to find the next “new thing” to motivate and organize supporters. As rumors swirl that Barack Obama will raise over $1 billion by election day, candidates are avidly seeking ways to engage donors online and on mobile.

    A small panel of Washington insiders discuss how new media is shaping the 2012 campaigns and who is using the freshest technology to separate themselves from the pack and make a run for the White House.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon B, AT&T Conference Center

    Coverage audio clip

  • Security and Privacy in Social Networks

    by Eva Galperin and John Adams

    This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss best practices for protecting your company and your users and if you are a frequent user of social networking sites, you can learn how minimize the information that can be exposed about you in your travels online. We'll show you how we fight for the users, every day.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Lone Star, Omni Downtown

Monday 12th March 2012

  • SXSW Interactive Accelerator

    Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Emcee: Brad Burnham (Union Square Ventures)

    Judges: Maria Thomas (Axios Ventures), Andrew McCollum (New Enterprise Associates / Facebook), Jeff
    Dachis (Dachis Group)

    Finalist: Whodini, Banjo, Thirst Labs, Votifi

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 11:00am to 12:00pm, Monday 12th March

    In Salon A, Hilton Austin Downtown

  • Time Bandits: The Next Revolution in Social

    by Jyri Engestrom, Ben Bloch, Aaron Strout, Kathryn Tucker and Rene Pinnell

    In the last decade, Facebook and other social networks have focused on mapping and documenting our existing relationships. The recent rise of Twitter and Foursquare has transitioned the emphasis to what is happening right now in our lives and the lives of those around us. With the past and present of our lives established online, the next frontier is future-tense social networking. Learn from both established players as well as new startups exploring ways for users to share plans and facilitate real-world connections. Will these new location services enable intent-based marketing? Can they disrupt the advertising and marketing industries in tangible, long-lasting ways? We have brought together the brightest minds in mobile social networking to debate how future-tense social networking will revolutionize the way we live, shop, and play.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom, Omni Downtown

  • SXSW Interactive Accelerator

    Social Media and Social Networking Technologies start-up companies pitching their products and/or services in round one to high profiled industry expert judges.

    Social Media and Social Networking Technologies
    Emcee: Brad Burnham (Union Square Ventures)
    Judges: Maria Thomas (Axios Ventures), Andrew McCollum (New Enterprise Associates / Facebook), Jeff Dachis (Dachis Group)
    Finalist: vox.io, SceneTap. Hoot.Me, IB5k

    For more information about the SXSW Accelerator event click here - http://sxsw.com/interactive/star...

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon A, Hilton Austin Downtown

  • Why Women Fail to Rule the Social Networks

    by Tanja Gabler

    Too bland, too bored, too busy? Why women fail to rule social networks.

    Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They even hold the majority in all big social networks except LinkedIn. But when it comes to using Social Media for marketing themselves, they fail. While men boast proudly about their achievements in status updates women write birthday wishes to others and ask for private advice. What's the reason behind that phenomenon? Answers from statistics, psychologists, marketers, gender experts and the users themselves.

    At 1:15pm to 1:30pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin