Sessions at SXSW Interactive 2012 about Social Web

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Saturday 10th March 2012

Sunday 11th March 2012

  • Can a Social Web of Things Keep TV Cords Connected

    by Rhonda Lowry, Jack Flanagan, Gilles BianRosa and Alison Moore

    It's 2015 and over half of the devices in your home are connected to the Internet. On the drive home you consider taking a longer route, but when you ask for directions the GPS system reminds you that you need to get home soon - you have a viewing party.

    The television recognizes you when you walk in the door and suggests that you pour a glass of wine since everyone else is online and waiting for you to join the Game of Thrones premier party. In response, the wine cooler switches on, illuminating the last bottle of red - a 2007 Scarecrow. You cringe but open it anyway.

    Your HBO app automatically loads a summary of last season's characters since you still seem to have them confused, and then asks if you’d like to join the group video chat. “Go ahead”, you say, “I will catch up as we go.”

    Join Rhonda and Allison as they think aloud about the future of media immersed in a world where everything is connected, and television becomes something that you live instead of just watch.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • What Civil Society Can Learn from Social Web

    by Daniel Hengeveld, Ben Berkowitz, Lenny Rachitsky, Doug Matthews and Kathryn Fink

    From Meet(ing)Up to borrowing Neighbor('s)Goods, civil society has come a long way since the days of Locke and Hobbes. In this era of 'Civil Society 2.0,' social web tools continue to transform local landscapes across the globe, connecting the digital with the physical with a few clicks of the mouse. But does the social web enable more informed and engaged communities? More important, does it enact significant offline change? With these questions in mind, this panel will explore how the social web connects individuals over shared interests in real time, from fixing pesky potholes to discovering drink specials at the local pub. Considering this convergence of technology and public space, it will also discuss how the social web facilitates co-presence and works to create more efficient and sustainable neighborhoods. Through online interaction, crowdsourcing tools allow us to see through the eyes and hear through the ears of people we haven’t physically met yet--emphasis on the "yet."

    At 3:30pm to 4:30pm, Sunday 11th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

Monday 12th March 2012

  • How to Harvest Consumer Intent from the Social Web

    by AJ Vaynerchuck, Edward Boches, Jeff Janer, Farrah Bostic and Jolie O'Dell

    The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our friends. These products, services, businesses, places, movies, music, articles, etc. are expressions of customer and influencer engagement and loyalty that brands have successfully started to leverage to grow their businesses.

    But what about the other side of the stream: the trusted referrals and recommendations we receive from our friends, as well as the things we discover on our own, and want to buy, read, visit, or listen to later? In other words: our intent to do something. There is a tremendous and largely untapped opportunity for brands to identify consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

Tuesday 13th March 2012

  • Breaking Down Walls, a Decentralised Social Web?

    by Tantek Çelik and Evan Prodromou

    The web is founded on open, decentralised principles. This means anyone can build a site that can link to any other, without any need for proprietary technology. No one owns e-mail, usenet or http, but social services like Facebook and Twitter are—for the most part—silo'd businesses with their own networks and proprietary APIs. You can join them together in code, but they're not in any way 'interoperable'.

    This panel will explore why large and centralized seems to dominate, whether it's a bug or a feature. We'll take a critical eye at new attempts at building distributed social web products like Diaspora. We won't be focusing on the technical specifications as much as the end user experience and the business models that could support them. If a distributed service wouldn't be fun, easy to use or profitable, then is there really any point in building one...?

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip