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Sessions at SXSW Interactive 2012 about Social

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Friday 9th March 2012

  • Gamify and Socialize: Beyond the Buzzwords

    by Bing Gordon and Brad Stone

    Bing Gordon knows how to spread magic dust: Look anywhere from Amazon to Zynga. A master of disruption, he's blessed with 20/20 vision into all things gaming and social. Go beyond the buzzwords as the former Electronic Arts executive, legendary video game pioneer, investor in online social gaming company Zynga, and partner at Kleiner Perkins Caufield & Byers sits down with Bloomberg BusinessWeek reporter Brad Stone to help us understand how both trends are changing the way people engage, behave and consume. Bing explores why gamification and socialization have moved into the mainstream - and into our bloodstream. He explains how these concepts and strategies are relevant to just about everyone, from entrepreneurs to marketing professionals to musicians and students. Bing also discusses how game and social design principles are used to heighten the "wow" quotient in products, services and change consumer experience.

    At 3:30pm to 4:30pm, Friday 9th March

    In Exhibit Hall 5, Austin Convention Center

  • Krista Neher Book Signing

    Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.

    At 3:45pm to 4:00pm, Friday 9th March

    In Austin Convention Center

  • Build. Community Is Easy, Saving the World Is Hard

    by Kesah Schmitt, Mark Himmelsbach, Colin Wallis, Dave Dobbins and Scott Orn

    Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

    With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Funder vs. Funded: Fireside Chats with…

    by Geoffrey Rutledge, Jen McCabe, Andy Donner and Stead Burwell

    Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

Saturday 10th March 2012

  • Full Day Event - Samsung Mobile Presents: #FEED powered by Twitter

    Social media "feed" providers including Rdio, Instagram, Soundcloud, and many more are paired with interactive installation artists to bring their unique feed to life with live SXSW data. #FEED will be made more awesome by Mozilla Firefox. lrnevl.com/FEED2012

    At 10:00am to 6:00pm, Saturday 10th March

  • Eve Blossom Book Signing

    Eve Blossom signs her book ‘Material Change: Design Thinking and the Social Entrepreneur’ at the SXSW bookstore

    At 10:05am to 10:20am, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • Data Visualization for Social Change

    by Lauren Carmin and Desmond Spruijt

    The power of data visualization as a tool for social change can no longer be ignored. Successfully illustrating vital data can help advocates maximize the impact of sound science in public debate and policy, whether using maps and graphs or motion and info graphics. But many nonprofits still struggle with effective information design and delivery. This session aims to bring together visualization experts with advocates working for social good to discuss effective ways to visually present data in clear and meaningful ways. We welcome graphics and visualization pros to share viewpoints and lend a little knowledge towards establishing best practices for illustrating critical social issues. Advocates are encouraged to bring success stories or vexing challenges to the discussion. Participants will come away inspired and more knowledgeable, and will make connections with others facing similar challenges that can potentially lead to innovative solutions.

    At 11:00am to 12:00pm, Saturday 10th March

    In Room 8A, Austin Convention Center

  • Debate: Should Social Sites Allow Anonymous Users?

    by Cindy Cohn and Colette Vogele

    Every new website that allows users to participate faces the same question: do you require users to use their real names? Facebook has taken a firm position that it will require real names, even at the cost of disappearances of human rights activists around the world. Other sites have suffered as anonymous speakers poison the conversation and use the shield of anonymity to harass women. What's a social site to do? Join two of the Internet's top lawyers, EFF's Legal Director Cindy Cohn and Colette Vogele, as they debate the question.

    At 11:00am to 12:00pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • The next gen of Social Apps is in a Hangout: introducing Google+ Hangout Apps

    by Jonathan Beri

    The landscape of real-time communication has evolved with the introduction of Google+ Hangouts. And with Hangout Apps, Social Apps are evolving too. Hangout apps are a fun and new way to play games, collaborate face-to-face, or connect with family and friends in real-time in new and interesting ways. Come see what makes a Hangout Apps so exciting.

    At 11:30am to 11:55am, Saturday 10th March

    In Rainey St

  • Multiple Personalities–Not a Disorder but the Norm

    by Benjamin Smithee, Thomas Marks, Elizabeth Sartin and Amy Parnell

    In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

    Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Social + Location + Mobile = The Perfect Beer

    by Terry Lozoff, Melani Gordon, Mike Schneider, John Vajda and Hanna Laney

    How can the Foursquare-ification of our world change the way we get access to our favorite products to explore and discover new ones? What can brands learn about highly engaged users in niche markets, like beer enthusiasts, who use social networks and check-in services? This panel will focus on: Conversion/ROI: How can businesses in beer and other niche markets tap into the passion of consumers to find successful paths to conversion. Data: The importance of meaningful (semantic) data vs unstructured (not meaningful) data and how this information plays an important yet unique role for consumers, brands and vendors in a niche market like the beer industry. Decisions: How key data points can drive critical business decisions in niche markets like the beer industry. User Behavior: What we (marketers, product developers, businesses) can learn from highly engaged users in a niche market with these specific interests.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon J, Hilton Austin Downtown

  • The Local Backbone of the SoLoMo Revolution

    by Dave Barger and Julio Fernandez

    This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.

    National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.

    Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Mark McDonald Book Signing

    Mark McDonald signs his book ‘Social Organization’ at the SXSW bookstore.

    At 4:15pm to 4:30pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • A Carlin Home Companion

    by Kelly Carlin

    Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

    "The journey to womanhood by a girl who happens to be George Carlin's daughter makes for a transcendent show that operates on all levels. It's revealing, moving, highly insightful and funny. Master George might have said: 'Maybe she's a little too damn honest.' But, all I know is, it's a wonder to see."

    -- Garry Shandling

    At 5:00pm to 6:30pm, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Let's Talk Video for Social Change

    by Mark Horvath and Matt Warren

    With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate with our audience," and, "How do you produce these stories with ever-decreasing budgets and impossible deadlines?" Mark Horvath started InvisiblePeople.tv 3 years ago with $45, a laptop, a small camera and an iPhone. Today, InvisiblePeople.tv is an internationally-recognized movement that's helping save lives. Matt Warren has produced & directed more than 250 hours of award-winning content for TV, web & events. For more than 8 years, Matt has helped Skip1.org, DIRECTV, Public Storage and Universal Studios Hollywood tell their story. This session is an open forum in which we share our experiences, strengths, failures, and victories. It’s the perfect place to make new friends, develop strategies, and get answers to help tame this rapidly changing form of communication.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 8A, Austin Convention Center

  • Social Discovery and the New Startup Scene

    by Andrea Vaccari

    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

Sunday 11th March 2012

  • Are We Killing Social with Social?

    by Lou Kerner, Jason Kapler, Tarah Feinberg, Caroline Giegerich and Chris Vennard

    Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
    We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

    To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
    This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”.

    At 11:00am to 12:00pm, Sunday 11th March

    In Longhorn, Omni Downtown

  • Rise of the Interactive Director As Creative Lead

    by Dustin Callif and Grant Skinner

    Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Social CRM Meet Up

    by Rod Favaron

    Get together with other social CRM experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social CRM expert for your company.

    At 11:00am to 12:00pm, Sunday 11th March

    In Boardroom, InterContinental Stephen F. Austin

  • Disambiguation: Embrace Wrong Answers & Find Truth

    by Flip Kromer and Dhruv Bansal

    Where are all the coffee shops in my neighborhood?

    Seemingly easy questions can become complex when you consider ambiguity. This one sounds simple until you consider that folks may define “coffee shop” differently and the boundaries of your “neighborhood” differently. One person’s Central Austin, may be someone else’s South Dallas.

    How about instead of working too hard to define the parameters in an attempt to completely remove the ambiguity, we instead look at what people do, interact with and talk about. We can watch what people do and decide from there what a coffee shop is and where the boundaries of your neighborhood are. It might not be the “truth”, but it can be darn close.

    When we learn to embrace ambiguity, not only can we still find the answers to our questions, but we can also find answers to questions we hadn’t even thought to ask.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Social Curation Meet Up

    by Jason Ford

    Get together with other social curation experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social curation expert for your company.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 615AB, Hilton Austin Downtown

  • What the Internet Finds Funny: Creating & Covering Humor Online

    by Sam Reich, Christine Friar, Adam Frucci, Doree Shafrir and Jesse David Fox

    Web comedy is more than YouTubes of stand-up sets and GIFs of sleepy cats; the popularity of sites writing about comedy, aggregating web humor and putting a satirical spin on breaking news is skyrocketing. Doree Shafrir (Executive Editor, Buzzfeed), Adam Frucci (Editor, Splitsider), Sam Reich (President of Original Content, CollegeHumor), Christine Friar (Associate Editor, Huffington Post Comedy) and Jesse David Fox (Freelance Writer/New York Magazine's Vulture/Splitsider) talk about writing funny things, writing seriously about funny things, writing humorously about serious things and how comedy's increasingly shaping the growth of web media.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Social Business Meet Up

    by James Plesser

    Get together with other social business experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Boardroom, InterContinental Stephen F. Austin

Monday 12th March 2012

  • Half Day Event - Samsung Mobile Presents: #FEED powered by Twitter

    Social media "feed" providers including Rdio, Instagram, Soundcloud, and many more are paired with interactive installation artists to bring their unique feed to life with live SXSW data. #FEED will be made more awesome by Mozilla Firefox. lrnevl.com/FEED2012

    At 10:00am to 3:00pm, Monday 12th March

  • iVision Africa: New Media's Role in Reframing Africa

    by Ngozi Odita and Jepchumba Thomas

    Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

    At 11:00am to 12:00pm, Monday 12th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Secrets to User-Centric Social Experience

    by Jack Jokinen

    People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.

    At 11:00am to 11:15am, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • 3-2-1 Publish: Prepping the News Room for D-Day

    by Eleanor Hong, Sheigh Crabtree, Meredith Artley, Tim Ruder and Joel Abrams

    3-2-1 Publish: Fine-tuning Your CMS, Digital Staff & Social Feedback Loops for D-Day: You can’t predict an earthquake, flood, or tornado, or revolution, but you can plan for major news events – like the World Series, a royal wedding, or an upcoming presidential election. How can real-time news organizations prep their reporters, technology infrastructure, and social feedback loops for a big news event? In today’s real-time, instant-feedback news cycle, what do readers expect in event coverage? News organizations will find out how to apply new data-mining techniques and content management algorithms to “predict” what readers will want to read about, so you can cover the “big events” in a way that will drive optimum traffic and ad revenues.

    At 12:30pm to 1:30pm, Monday 12th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

  • Co-Opting Black Market Innovation

    by Alexa Clay

    What do pirates, terrorists, computer hackers, and inner city gangs have in common with Silicon Valley? Innovation.

    In this talk, you’ll be exposed to emerging forms of underground innovation happening in the informal and black market economies. The “deviant entrepreneurs” that make up the black market are not mere threats to our social and economic stability, but also present us with real best practices that can be applied to business thinking.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon E, AT&T Conference Center

    Coverage audio clip

  • Have Latin American Media Become Social?

    by Valdir Ugalde

    The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
    This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

    At 12:30pm to 1:30pm, Monday 12th March

    In Room 5ABC, Austin Convention Center

  • Mixed-Reality Gaming: Evolution in Entertainment

    by Paul Berberian

    The rise of smartphones, tablets and social gaming has led to an explosion of mobile gamers. Just as Angry Birds and Farmville took mainstream gaming away from the console, the rise of mixed and augmented reality – where virtual worlds interact with physical objects – is already forming the next epoch of play. As an emerging area of gaming, mixed reality finds a new load of challenges for both the creators and the user as a consumer. Falling within a spectrum between the real world and digital world, mixed reality is an undiscovered spot that will quickly find its way on the rise.

    At 12:30pm to 1:30pm, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

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