Add an eventSessions at SXSW Interactive 2012 about Startups
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- Topic: Startups
Saturday 10th March 2012
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The Most Wanted Unusual Suspect: Markia Zuckerberg
by Glennette Clark and Shireen Mitchell
In June 2011, Vivek Wadhwa wrote that we need a black Mark Zuckerberg. But, what about Markia? Is it hard to imagine that the next big thing could come from a Black woman living in an urban environment instead of one of Indian or Asian descent? What about a woman with Spanish as her first language? Where are the Black, Latino, and female Mark Zuckerbergs? There are plenty of underrepresented minorities and women who have achieved success in the tech field, but not to the level of a Mark Zuckerberg and Steve Jobs. It is a mission impossible or more like improbable?This is not a session that will re-hash and re-frame this familiar problem. This session will present out-of-the-box-thinking solutions to address the issue of diversity head on. It will also present challenges to and action items for attendees that will help to move the needle forward to truly increase diversity in the tech community.
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The Start-Up of YOU: 21st Century Career Strategy
by Ben Casnocha and Reid Hoffman
Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.
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P-Cubed: Building a Happy, Positive Startup
by Ron Gutman
Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.
Ron Gutman, author of one of the most “Liked” TED talks of all time (the Hidden Powers of Smiling) and founder and CEO of HealthTap, discusses current research about how smiling and happiness can change lives and social situations, and are at the core of effective companies where employees love to work, and reveals methods (including creating and honoring a company Vision and Credo and shared values) for building a highly-successful, smile-filled company through a culture centered on Three-Ps: Positivity, Purpose and Priorities. These form the building blocks of innovative entrepreneurship.
By promoting, respecting, embodying and hiring for these qualities, companies are better equipped to overcome the challenges inherent in innovation (positivity), attract the right talent, supporters, and partners (strong purpose), and move faster and accomplish more (priorities) – all with happier employees.
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Tech Career Expo
Land a new (or better) job at SXSW. Chat with over 60 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/
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Ben Casnocha Book Signing
Ben Casnocha signs ‘The Start-up of You’ at the SXSW bookstore
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John Bradberry Book Signing
John Bradberry signs ‘6 Secrets to Startup Success’ at the SXSW bookstore
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Keeping Kids off the Street: Wall St. vs. Startups
by Ben Siscovick, Chris Wiggins, Renee DiResta, Roger Ehrenberg and Zach Sims
New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).
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LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session
by Steve Blank, Manuel Rosso and Patrick Vlaskovits
Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.
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Pay-It-Forward: Building Successful Startups
by Chris Bennett, Hadiyah Mujhid, Monique Woodard and Nnena Ukuku
This workshop session is taught by Black Founders Startup Ventures. Black Founders Startup Ventures was founded to increase the success of black entrepreneurs in tech through educational workshops and events. What is little known about Black Founders is the stories of its co-founders and how helping others has led to a path of opportunity for their own independent tech startups. Meet the co-founders of Black Founders, a coder, lawyer, marketing guru, and product guy, and learn how their contributions to their community has ultimately taught them to be better entrepreneurs.
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StartUp Health: Transforming Healthcare in America
by Esther Dyson, Jerry Levin and Steven Krein
Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.
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Co-Founder Speed Dating
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c...
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LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters
by Aaron Batalion, Dharmesh Shah, Joe Zadeh, Thomas Korte and Zach Nies
Startup Case Studies' from Airbnb, LivingSocial, HubSpot, & Rally Software on measuring success including lessons learned with pivots, metrics, and growth.
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Exploring the Top Startup Accelerator Programs
by Aziz Gilani, David Cohen, Frank Gruber and Gabriella Draney
It seems like just about every other day a new startup accelerator program is hatched. Is this a phenomenon or just a fade? This panel will explore the global startup accelerator explosion and share the latest quality rankings. The panel will consist of a well rounded group with representatives from the three top ranked U.S. accelerator programs as they look to share some of the secrets to their program success.
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Finding Co-Founders: the Who, Why, Where & How
You're an engineer & you think biz folks kind of suck, why do you need them? You're a biz person & getting the cold shoulder from engineers & designers. Here from folks in different disciplines on:
- Pros/cons of co-founders
- The right make-up for a team
- Where do you find them?
- How do you "date"?
Moderator: Jessica Alter
Panelists: Seth Sternberg, René Pinnell, Marc Weil, David Weekly, George Ishii
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LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants
by Scott Cook, Todd Park and Macon Phillips
Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.
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Co-Founder Speed Dating
It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... .
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Fit Together: How Fitness Goes High-Tech + Social
by Bob Goodman, Jason Jacobs, Maria Ly, Kevin McCoy and Kevin McCoy
Tools like Nike Plus and FitBit, apps like Lose It, Run Keeper, and Skimble, and communities like Daily Burn and Spark People are helping to change everyday workouts from a solitary to a social pursuit. The magic of these devices, tools, and communities enables people to track their fitness, undertake fitness programs, track and share their progress overtime, and learn from peers and professionals. This panel will look at where it’s all headed and what it means for everyday interactive experiences. Conversation will include the provocative question: can the Internet make you fit?
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LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn
by Janice Fraser, Adam Goldstein, Andy Rachleff, Victor Echevarria and Ian McFarland
Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.
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Social Discovery and the New Startup Scene
Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.
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Think Global, Blog Local: The Regional Tech Blog
by Danielle Morrill, Danny Schreiber, Mike Bollinger, Rick Turoczy and Sean Blanda
While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.
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X of Y: How to Ensure Your Startup Is Defensible
by Dave Gilboa, Katia Beauchamp, Peter Coles, Eric Koger and Sam Shank
Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.
On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?
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Mixology Event Co-Hosted by Google & Startup Weekend
Love science and cocktails? We do too. That's why we’re hosting an event combining the artistry of master mixologists shaken with the science behind the craft. Our goal is to enlighten developer cocktail enthusiasts through a hands-on interactive mixology experience. Be guided through various techniques, tricks and tastes. This event is co-hosted by Startup Weekend.
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Tech Cocktail's #Startuplife Celebration presented by .CO
TechCocktail.com is kicking off the SXSW Startup Village with its mixer-style event that gives startups a space to exhibit in a fun expo style. Cocktails will be served! We welcome entrepreneurs, startups, investors and all tech enthusiasts with a SXSW badge.
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Texas MBA ignites SXSW Startup Village
Meet faculty, students, and alumni from The McCombs School of Business Texas MBA Program involved in the entrepreneurial community.
Sunday 11th March 2012
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The Most Important Panel You'll Ever Attend - How to Get Your First 100 Paying Customers [NO BADGE NEEDED]
by Noah Kagan, Espree Devora, Liam Martin, Andrew Warner and Nathan Latka
Event Website: http://appsumo100.eventbrite.com/
PANEL OVERVIEW
A business can't survive without customers, but how do you get someone to trust buying from your company when you are new. In this panel 5 proven business owners will reveal how they got their first 100 customers and developed at least 1000 core fans of their brand.Video (in case you don't feel like reading): http://youtu.be/x_ILQ12P5rU
QUESTIONS ANSWERED
How long did it take to get 100 paying customers?
What main marketing tactic did you use to get 1000 core fans?
How did you discover how much your market would be willing to spend on your product/service?
Were you nervous that no one would be interested in what you had to offer?
What is the number one thing that makes your potential customers trust you to purchase?PANELISTS
Moderator, Espree Devora – ZexSports and Save Business Time - "The Girl who Gets it Done" is the founder of Save Business TIme, a guide of online business tools, and ZexSports, a search engine dedicated to local action sports events, and co-founder of Women in Action Sports (WIAS).
Noah Kagan – AppSumo - After graduating from Berkeley Haas School of Business, Noah worked in marketing at Intel before becoming the 30th employee at Facebook, 4th employee at Mint.com and ultimately founded AppSumo, THE leading on-line resource for tools and training for entrepreneurs and start-ups.
Liam Martin - TimeDoctor and Staff - After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees, he consults on outsourcing and process design and is now working as a co-founder at www.staff.com, an elite remote working network where employers can find full time employees at a fraction of brick and mortar employees.
Andrew Warner – Mixergy - Andrew has interviewed a wealth of entrepreneurs, startups, press, lurkers, and ambitious upstarts. Mixergy.com is a daily online interviews of successful entrepreneurs, such as Jimmy Wales (founder of Wikipedia), Tony Hseih (Zappos)
Nathan Latka – Lujure - Nathan is Co-Founder and CEO of Lujure.com, a tool that helps you build a fan page in under 30 seconds. After losing his job, he decided to build a company around what he knew best: Facebook. This is the story of a scrummy college guy who goes from his dorm room, to the Lujure boardroom which now empowers over 45,000 business owners online.SIGN UP NOW!
Purchase before February 29 and receive access to 2 bonus mastermind sessions:
Monday, March 5, 8:30 PM CST - Ask your questions of development outsourcing expert, Liam Martin, co-founder Staff.com
Tuesday, March 6, 8:30 PM CST - Learn how to sell and make money for your mobile app with Jonathon Kay, former head of marketing for Grasshopper, co-founder Apptopia and creator of Learn 2 Buzz.
OVER $2000 in Panel Perks!
VIP Staffing from Staff.com
Face time with other panelists
Credit from AppSumo
Credit from Lujure.com Facebook Brand Page builder tool
Lean Launch Action Guide from Mixergy
Hang with Noah Kagan - 30th employee at Facebook, 4th employee at Mint.com, founder of AppSumo - a general marketing wizard
The opportunity to meet event organizer super team, Espree Devora, and Sara Norris... PRICELESS! -
Accelerating Killer LatAm Startups
by Bedy Yang, David Weekly, Hernan Kazah, Pedro Torres Picón and Vanesa Kolodziej
The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.
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All Day Event - Startup America at SXSW
Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.
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HATCH Startup Pitch Competition
Kickoff of pitch competition and more for tech startups with revolutionary ideas.
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Pitching Start Ups to Ad Agencies and Clients
by James Cooper, John Laramie and David Tisch
The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.
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Startup Mentoring with Dreamit Ventures
Need advice on how to kickstart your business? Want feedback on your elevator pitch? Have questions about what a boot camp like DreamIt can do for your startup? Schedule a 20-minute mentoring session with a DreamIt partner or alumnus. In under 4 years, DreamIt has helped launch 64 startups who have raised over $30M in funding. Pre-register at bit.ly/disxsw or just come by.
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