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This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.
You wanted it, you got it. For the first time, SXSW Interactive is hosting an all-day SketchCamp with the team at sunnibrown.com. Come to the Palm Door to learn how to storyboard your SX experience, live sketch your next career move, or rapid prototype a happiness device. Get a first-class education in visual thinking from creatives like Sunni Brown, Jon Kolko and Stacy Weitzner. And if you need more convincing, there will be free beer. But you'll have to draw a picture to get some.
9th–13th March 2012