Sessions at SXSW Interactive 2012 about Strategy

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Saturday 10th March 2012

  • Margot Bloomstein Book Signing

    Margot Bloomstein signs her book ‘Content Strategy at Work’ at the SXSW bookstore.

    At 10:45am to 10:00am, Saturday 10th March

    In Austin Convention Center

  • Big Social Media Results at Small Organizations

    by Aimee Roundtree

    If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.

    At 11:00am to 12:00pm, Saturday 10th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • The Start-Up of YOU: 21st Century Career Strategy

    by Ben Casnocha and Reid Hoffman

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • Likeable Social Media

    by Dave Kerpen

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    At 11:30am to 11:50am, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • P-Cubed: Building a Happy, Positive Startup

    by Ron Gutman

    Smiling is more than just the result of happiness – it can actually help create happiness. And creating happiness at work is essential to building a highly successful company.

    Ron Gutman, author of one of the most “Liked” TED talks of all time (the Hidden Powers of Smiling) and founder and CEO of HealthTap, discusses current research about how smiling and happiness can change lives and social situations, and are at the core of effective companies where employees love to work, and reveals methods (including creating and honoring a company Vision and Credo and shared values) for building a highly-successful, smile-filled company through a culture centered on Three-Ps: Positivity, Purpose and Priorities. These form the building blocks of innovative entrepreneurship.

    By promoting, respecting, embodying and hiring for these qualities, companies are better equipped to overcome the challenges inherent in innovation (positivity), attract the right talent, supporters, and partners (strong purpose), and move faster and accomplish more (priorities) – all with happier employees.

    At 11:30am to 11:45am, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • The Solid Verbal Live Podcast

    by Ty Hildenbrandt, Dan Rubenstein and Nick Fotis

    Four years ago, The Solid Verbal was a little-known, low-rent college football podcast started by two guys in different states who had never met. Now, after an incredible journey, hosts Ty Hildenbrandt and Dan Rubenstein find themselves at the epicenter of the sport’s online universe, covering national championships, landing spots on satellite radio and ESPN’s Grantland Network, and earning a cameo in the New York Times. How did they do it? Stop by for the full story. (And stay for the college football.)Fledgling bloggers, corporate brand managers, and agency content strategists can learn from these experiences in building a strong content brand, developing a differentiated voice, and creating a dedicated community in the age of participation. Meanwhile, fans can swing by for a candid discussion about all the latest musings in the world of college football within the comfy confines of a town that knows a thing or two about the game.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Maximilian, Driskill Hotel

    Coverage audio clip

  • Kristina Halvorson Book Signing

    Kristina Halvorson signs her book ‘Content Strategy For The Web’ at the SXSW bookstore

    At 2:30pm to 2:45pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

  • What Content Strategists Can Learn from the Movies

    by Carmen Hill

    Whether it’s Bridget Jones in pursuit of Mark Darcy or Luke Skywalker on a quest to discover himself while overcoming evil, film protagonists are on a journey inspired by the promise of adventure and reward. Real people are on a similar quest to solve problems--including the prospective customers you hope to attract with your content marketing strategy. By applying principles of film narrative you can shape the online journey of your buyers, helping them bond with fellow travelers and overcome obstacles along the way. To do that, you must look beyond the spreadsheets, diagrams and content management systems that are the tricks of your trade and think like a storyteller: Who are the heroes--and the villains? What conflicts and challenges do they face? What is their quest and what is the reward? Learn how to use film narrative to unite your team and client around a storyline, map the buyer’s journey, and align the right content to the right person in the right way and at the right time.

    At 4:15pm to 4:30pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

    by Janice Fraser, Ian McFarland, Andy Rachleff, Adam Goldstein and Victor Echevarria

    Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

Sunday 11th March 2012

  • For Better or for Work: Married to an Entrepreneur

    by Meg Hirshberg and Gary Hirshberg

    How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.

    As the spouse of an entrepreneur--married for more than 25 years to both her husband, Gary Hirshberg, and his business, Stonyfield Yogurt--this topic is familiar terrain. Gary co-founded Stonyfield on a farm in 1983. In those days, the business was “seven cows and a dream,” as company literature describes it. At sales of over $370 million, Stonyfield is now the third largest yogurt company in the U.S.

    In this session, Gary and Meg will discuss lessons learned about how a marriage and family can survive the wild ride of an entrepreneurial business.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

Monday 12th March 2012

  • How to Be Strategically Unlikeable Online

    by Rohit Bhargava

    For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - yet the problem is no longer a lack of strategy. That's so 2011. The problem now is that more and more brands are becoming strategically unlikeable. Being social isn't the same thing as being likeable. In some cases, they are actually opposite. In this panel, we will talk about the one principle that every successful person already knows, yet the one that has eluded so many brands ... why likeability is actually the golden trump card, and why brands are historically so bad at it. From examining the lessons from completely unlikeable leaders like Steve Jobs or Rupert Murdoch to sharing the theories of building likeable brands and the new culture of "likeonomics," Rohit Bhargava and Dave Kerpen, two bestselling authors will take audience members inside what it means to be unlikeable and offer real tips on how to avoid falling into that trap ... as a business and as a person.

    At 9:30am to 10:30am, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Job Hopping: Turn a High Number to Your Advantage

    by Gi-Gi Downs and Erin Bush

    Do you share your number?

    You know the classic assumption: they all want to be the first. They might understand if one or two didn't work out, but they're scared if you've had a lot of those. But some people know the secret-–that a variety of experiences makes you a better…

    Employee.

    No, we're not talking about the closely-guarded number of your past lovers; but how many jobs you’ve had.

    The brutal reality is that if you’ve spent any time in the tech industry, it’s likely you’ve hopped around companies in your local tech corridor. Had multiple titles. Multiple bosses. And, the old theory says, this doesn't look good on your resume.

    Unless, that is, you learn to carry it well.

    Shifting priorities and re-org roulette may have left you with an embarrassingly high number, but is your reputation really shot? Armed with a little knowledge, you can beat the stereotype. And it might even keep you off the unemployment line.

    At 11:00am to 12:00pm, Monday 12th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Don't Shoot the Player While They're Learning

    by Katie Salen

    Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire, game designers deal daily in the currency of transformation—of places, practices, and perspectives. Play is a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. This talk will delve into a set of tasty truisms gleaned from professional game designers about what happens to play when approached from the perspective of learning. What they have to say will both surprise and inform.

    At 5:00pm to 6:00pm, Monday 12th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

Tuesday 13th March 2012

  • Music Discovery: Man vs. Machine

    by Richard Slatter, Philipp Eibach, Heather Browne, Anil Dewan and Scott Perry

    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Gen Y&Z Expectations to Transform Customer Exp

    by Al Nevarez and Adam Edmunds

    Today’s customer is complex, but tomorrow’s will be even more difficult to understand, communicate with, support and please. Tomorrow’s customer will be used to an always-available ecosystem of online, mobile, and social media feedback channels, and will expect and demand fast responses. They will have a seeming “A.D.D.” mentality and businesses need to be ready. Listening to customer will change; surveys will become a hidden dialogue, communication channels will change and what customers expect from a company will change dramatically. Adam Edmunds and Al Nevarez will share best practices from leading edge companies today, and those who will pioneer this important area tomorrow. This session is sponsored by Allegiance.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Salon FG, Hilton Austin Downtown

  • Kristofer Layon Book Signing

    Kristofer Layon signs his book ‘Mobilizing Web Sites: Strategies for Mobile Web Implementation’ at the SXSW bookstore.

    At 4:05pm to 4:20pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center