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Sessions at SXSW Interactive 2012 about Tablets

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Saturday 10th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Saturday 10th March

    In Austin Convention Center

  • Upgrading Your Android App For Tablets Code Lab

    Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

    This guided lab will take you through the process of upgrading an existing Android application designed for phones into a hybrid phone+tablet application. You'll learn about designing layouts for multiple screen densities, using Fragments, implementing an Action Bar, and using the Android Support Package to maintain backwards compatibility with older phones. Attendees should have at least a basic familiarity with the Android SDK. This is a free code lab and available on a first come first serve basis due to limited space.

    At 3:00pm to 6:00pm, Saturday 10th March

    In Rainey St

Sunday 11th March 2012

  • Companion Gaming: Strategies for Cross-Platform Releases

    by Nick Fortugno

    The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.

    At 9:30am to 10:30am, Sunday 11th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

    Coverage audio clip

  • Reinventing the Graphic Novel for the iPad

    by Daniel Burwen

    Nobody foresaw the dramatic impact the iPad would make on us as media consumers. However, it looks like the “giant ipod” is here to stay, and with it comes brand new never before methods and tools for story telling.

    With the ability to blend together games, comics, literature, film, and mobile services into new hybrid experiences, we are just beginning to see the vast opportunities this device has created for storytellers and audiences alike.

    In this panel, we will take a brief look at the traditional forms of games and comics as standalone, (but often associated) mediums telling stories, and explore the new ways in which they are starting to overlap in the tablet space.

    In this panel, audience members will get a guided tour of the process involved in developing Operation Ajax, showing just how vast the opportunities are when you use a realtime 3D game engine to build an interactive graphic novel from the ground up for the tablet.
    While the sky is the limit, there are certainly some obstacles to overcome. For one, the mobile space is not treated like a high value entertainment space like the living room. The average mobile experience is a 99 cents to 5 dollar experience. A high value game experience is a 50 – 70 dollar experience.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Monday 12th March

    In Austin Convention Center

  • The iPad: The Second Coming of the CD-ROM

    by Brian Burke, Steve Glauberman, Randi Rosenkranz and Calvin Carter

    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.
    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.
    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.
    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    At 9:30am to 10:30am, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

Tuesday 13th March 2012