Sessions at SXSW Interactive 2012 about Technology

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Friday 9th March 2012

  • CNN's Black in America / Silicon Valley: Aftermath

    by Wayne Sutton, Hank Williams, Hajj Flemings, Soledad O'Brien and Jason Samuels

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Formula 1: Driving Global Technology & Innovation

    by Geoff Moore

    Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

    One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

    Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

    The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

    The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Don Tapscott Book Signing

    Join Don Tapscott's book signing after his opening keynote for SXSW Interactive
    on Friday March 9 from 2:00-3:00pm in Exhibit Hall 5 at the Austin Convention

    At 3:15pm to 3:30pm, Friday 9th March

    In Ballroom G Foyer, Austin Convention Center

  • The Power of Visual Storytelling

    by Becky Johns, CC Chapman, Karl Gude and Charlie Wollborg

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

    Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

    This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Waste 2.0: 3 Ways Tech Is Making Waste a Resource

    by Chad Farrell

    Organizations are spending time and money to become more sustainable but they are not leveraging new software and web technologies to maximize their positive environmental impact. This panel will discuss three ways technology is making waste a resource. Topics discussed will include the use of new technologies to manage waste and resources like other parts of the organization are managed. Enabling technologies for more transparency and reporting to help to solve environmental problems and create a more efficient eco-system. We will also discuss how knowledge sharing and collaboration across the enterprise and even competitors can create new and innovative solutions to environmental problems.

    At 3:30pm to 4:30pm, Friday 9th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Small Business Showcase

    Check out the "People's Gallery" at Austin City Hall and connect with local Austin start-ups and incubators, both in and beyond tech. The event will showcase local food & beverage companies, consumer products start-ups and more, including the government and community incubators that are supporting local product development. Meet Austin's innovators and leaders. Free local drinks, food and networking. SXSW badge NOT required to attend.

    At 5:00pm to 7:00pm, Friday 9th March

    In Austin City Hall

  • Blacks in Technology Meet Up

    The annual Blacks in Technology Meet Up offers the perfect networking opportunity to renew connections and sync up itineraries for the weekend. We will have free-flowing libations and serve a Texas inspired hors d’ oeuvres menu. This event will also feature remarks from digital guru Quincy Jones, III and presentation of the first ever BiT Top Ten Awards recognizing the top ten African Americans who made the biggest impact on the technology sector in 2011. And you can’t experience the Live Music Capital Music of the World™ without live music – right? We’ll have a sizzling live soul auditory experience for your pleasure — along with DJ Phife spinning the best in eclectic neo-sounds. This event is FREE — no badge required to attend.

    At 6:00pm to 9:00pm, Friday 9th March

    In Carver Museum

Saturday 10th March 2012

  • Austin - International Tech Summit Meet Up

    The Austin - International Tech Summit is co-hosted by SXSW, The Austin Chamber of Commerce and High Beam events. Attendance to this special event is by advance invite only. The Austin - International Tech Summit will feature 80 representatives from the local Austin tech industries, as well as 120 delegates from various countries who will be exhibiting at the SXSW 2012 trade show. Participating countries include France (including the cities of Angers, Bordeaux, and Paris), Singapore (coordinated by IDA and MDA), Germany (incl. the cities of Berlin and Hamburg), Ireland (coordinated by Enterprise Ireland), The Netherlands (coordinated by Handelsroute.nl), UK (including Wales, Scotland N. Ireland, as coordinated by UKTI Houston & Chinwag), Australia & New Zealand (coordinated by Austrade and SXSW), Spain (as coordinated by the Embassy of Spain in Miami), Finland (as coordinated by the Finnish Mobile Association), Brazil (as coordinated by MG Limited), Japan (as coordinated by the SXSW office in Tokyo), Israel (as coordinated by the Government of Israel Economic Trade Office) and Canada (as coordinated by the Canadian Trade Commission). If you are a SXSW Interactive, Gold or Platinum registrant and you live in Austin, then please e-mail Michelle Johnson at mjohnson at austin chamber dot com to get on the waiting list invite list for this event.

    At 9:00am to 3:00pm, Saturday 10th March

    In Palm Door, Palm Door

  • Help Wanted: Hunting High & Low for Digital Talent

    by Winston Binch, Barbara Tejada, Ben Fisher, Lionel Carreon and Jami Hoffman

    Everyone is looking for digital talent these days, from established tech firms, startups, advertising agencies to the biggest corporations. The ever-broadening makeup of the attendees of SXSW is a huge indicator of this. There’s a bigger crossover of technology and marketing than ever before. In many ways, we are all looking for the same talent. And it’s not just developers. We look for highly conceptual people who can come up with amazing ideas and inventions. As a result, creative technologists, digital strategists, designers and writers are in high demand. In this panel, recruiters from a variety of firms will discuss who they look for and how they find that talent. How can we improve our pipeline and process? Where are there new places to look? How can the talent make themselves easy to find? Are schools keeping up with the demand? This panel will be for companies and jobseekers alike, a look behind the curtain of how the matchmaking of employer and employee happens.

    At 9:30am to 10:30am, Saturday 10th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  • Online Therapy... Naked?

    by Julie Hanks LCSW, Sarah White, Dr John Grohol and Audrey Jung

    Professionals have been offering psychotherapy online since 1995. While the earlier services focused on offering therapy through email, this has changed in recent years. With the popularity of video conferencing, it was inevitable that someone would invent a form of therapy called "naked therapy."

    This intriguing panel will discuss how Internet and mobile technologies enable therapeutic interactions between professionals and individuals. Experts will discuss e-therapy, how it's changed over the years, and how technology is disrupting traditional professional relationships -- enabling therapeutic modalities not possible a decade ago... Even the possibility of "naked therapy." It should make for an interesting, heated discussion between practitioners of traditional forms of online therapy and the founder of "naked therapy."

    This Future of Health Track is sponsored by Aetna.

    At 9:30am to 10:30am, Saturday 10th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • Tech Career Expo

    Land a new (or better) job at SXSW. Chat with over 60 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales. http://TechCareerExpo.com/

    At 12:00pm to 7:30pm, Saturday 10th March

    In Austin Music Hall

  • Education and Technology Meet Up

    by Steve Amos

    Get together with other education technology experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a education technology expert for your company.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Chevy Tweet House

    #ChevyTweethouse=Panels and parties celebrating the Social Web and the people creating/evangelizing technologies that define the future. RSVP required.

    At 2:00pm to 6:00pm, Saturday 10th March

    In Mellow Johnny's Bike Shop

  • Teaching Technology Meet Up

    by Cindy Royal

    Get together with teachers and academics who focus on technology skills and concepts for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Teachers, university professors, students and other professionals interested in the ways technology is being integrated into curriculum and research should attend.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon B, AT&T Conference Center

  • Books Win the Attention Economy

    by Richard Eoin Nash

    The invention of the printing press transformed society by breaking up elite strangleholds on entertainment and information. But governments and corporations figured out how to tame the next wave of media—TV & radio. How can the Internet fulfill its true revolutionary promise and avoid being co-opted again by the economic and political establishment? By uniting with the book, the last medium to accomplish that. Average time spent per user on books is hours, lifetime revenue per author approaches one thousand dollars. But they're damn idiosyncratic and sampling them is hell, so current technology and business models favor lowest common denominators to maximize advertising revenue. By combining the Internet's capacity to power creation and consumption with the book's capacity to get deeper inside the human mind and identity than any other medium, the Internet can balance its dependence on corporate advertising with the economics of individual choice.

    At 3:45pm to 4:00pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

Sunday 11th March 2012

  • HATCH Startup Pitch Competition

    Kickoff of pitch competition and more for tech startups with revolutionary ideas.

    At 9:30am to 10:30am, Sunday 11th March

    In Salon B, Hilton Austin Downtown

  • Tech Detox: Can You Survive a Day w/o Technology?

    by Ari Wallach, Courtney Holt, Dan Rollman and Rachel Sklar

    Join us for a technology-free panel where we hear from industry leaders, entrepreneurs and tech titans as they share their secrets of unplugging, and how they're given more power in their day to day lives by creating sacred “no connection” time every week. Inspired by Reboot’s National Day of Unplugging, this is a tweet-free, in-the-moment event. Be there then, or never. http://www.causes.com/unplugpledge

    At 9:30am to 10:30am, Sunday 11th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

  • Pocket Film Studio: The iPhone Revolution

    by Caleb Deschanel, Michael Koerbel, Sean Safreed, Serenity Caldwell and Matthew Dessner

    Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.

    At 11:00am to 12:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Will Accessibility Rain on Your Cloud Parade?

    by Elizabeth Woodward

    The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

    At 11:00am to 12:00pm, Sunday 11th March

    In Sabine, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Women in Tech Meet Up

    by Sepideh Nasiri

    The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 is a emerging global media company for aspiring and current female entrepreneurs to launch successful scalable, innovative ventures.Women 2.0 distributes its intellectual capital across multi-platforms online (mobile, social, web) and offline (events, workshops, conferences). Women 2.0 is a global network and social platform for influencers that drive trends and decisions — as startup founders and as consumers.This meet up is to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors. For example, Women 2.0 hosts Founder Fridays in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities each month. Stay updated on upcoming Founder Fridays on Twitter at @FounderFriday

    At 11:00am to 12:00pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • The Plugged-In Manager

    by Terri Griffith

    These are times of rapid change. Innovative technologies—from the latest social media platforms to high-tech automated warehouses—reinvent the way we do work every day. Globalization and new nonlinear career paths continually transform our workforce. You know you must adapt, but simple awareness of these sweeping changes is not enough. How can you go beyond merely understanding this new world to creating unique new opportunities?The answer lies in being "plugged in"—not just to new technology, but also to processes and people, and, most crucially, to the way these elements fit together. The Plugged-in Manager presents and easy-to-understand and share framework, explained through three core practices:Stop-Look-Listen: What do you already know and have access to that will help you with this project?Mixing: How do you create a recipe that works for your situation?Sharing: How can you do more by getting others to join in this approach?

    At 11:30am to 11:50am, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Using Technology to Thwart Human Traffickers

    by Christina Arnold

    Traffickers use technology every day to outsmart law enforcement, non-profit organizations, government agencies and concerned citizens around the world. Human trafficking is a highly lucrative business - the third largest organized crime following drug and arms trafficking. It is time that we take a collective stand against this horrendous crime against humanity. If traffickers can use technology to run their illegal business, why can't we use it for good - to thwart them and prevent human trafficking? We just have to be as creative, relentless and savvy as these criminals.

    Enter Rapid Report and Response or R3, which uses cell phone and SMS technology ubiquitous throughout the world. We want to make it easy for everyday citizens to join the movement to report and prevent human trafficking using a device with which they are totally comfortable.

    In near real time, we will map human trafficking incidences and follow their progress over time as SMS reports pinpoint suspected or actual trafficking situations. This will be the first time technology will be used in such an aggressive way to stop this heinous crime.

    At 12:00pm to 12:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Austin Technology Council Meet Up

    by Katy Dunlap

    Get together with other folks from the Austin Technology Council for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 615AB, Hilton Austin Downtown

  • Computation and Its Impact on the Future

    by Stephen Wolfram

    Stephen Wolfram is a distinguished scientist and inventor who is most recently known for the launch of the computational knowledge engine Wolfram|Alpha. Along with the computational software system Mathematica, Wolfram|Alpha has put into action some concepts Wolfram has been developing throughout his remarkable career, most notably documented in his book A New Kind of Science (NKS).

    Wolfram uses his approach to tackle a remarkable array of fundamental problems in science and technology, and shows how computation offers a whole new way of looking at the operation of our universe. He believes that computation is the most important idea that has emerged in the past century and that it will have profound implications on our future.

    Each one of Wolfram's accomplishments is representative of his vision of computation. Stephen's life work is based on the idea that computation empowers the individual to discover facts and concepts that have never been explored before, with emerging platforms making computation more accessible than ever. His goal at SXSW is to inspire attendees to explore new corners of the computational universe.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

  • Tech Writer Meet Up

    by Christine Lagorio

    Get together with other technology writers/journalists for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • UK DEMO Day

    UK Trade & Investment and Thomson Reuters showcase the best of UK technology companies through demos over drinks.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon B, Hilton Austin Downtown

  • Can The Biggest Ideas Fit in Smallest of Ad Spaces?

    by Aman Govil and Cecelia Wogan-Silva

    This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Innovation Case Studies: Austin and Beyond

    by Adriana Cruz, Pike Powers and Tony Schum

    “Keep Austin Weird” is more than just a bumper sticker. It’s a philosophy that has become a part of the Austin technology industry mindset and has helped make Austin a center of innovation. Learn about the city policies and the regional economic development initiative developed by local leaders have helped to create an environment where companies thrive and where companies want to relocate and expand. Can similar policies be implemented in other cities (in the US and around the world) -- or is the Austin experience unique? To this end, what kind of strategies are other municipalities embracing to encourage tech innovation and entrepreneurship?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, AT&T Conference Center

  • Talent Wars: Sourcing the Créme from the Crowd

    by Melanie Myers, Brendan McManus, Adam Glickman and Sam Wick

    It doesn't matter if you're a tech startup, ad agency or production company - getting the best talent on board is always key to making good ideas a great reality. How can new technologies help us identify, work with, and afford stellar skill sets? With crowdsourcing on one end and traditional approaches on the other, we'll explore the middle ground where new tools can help you assemble the craftiest team possible.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Interactive Health Happy Hour (IH3) - 2012

    by HealthTap

    HealthTap and HCB Health bring you the 2nd Annual Interactive Health Happy Hour. Join us for a fun-filled evening of spirited conversation with entrepreneurs, developers, marketers, and key opinion leaders from healthcare marketing, mobile health, patient advocacy and more.

    · Connect with the top influencers in health
    · Enjoy live music from local artists
    · Dig in to Tex-Mex appetizers sponsored by Massive Health and locally-produced libations, like Deep Eddy Sweet Tea Vodka
    · Sprint for t-shirts in the iTriage Big Wheel Races
    · Capture the moment with Flipbook photobooth keepsakes
    · Lounge in a fresh, industrial space with amazing panoramic views of Austin
    · Get there in just a 5 minute walk from Austin Convention Center

    Sunday, March 11 from 6-9pm

    6pm Doors Open
    6:15 to 7:15 The New Maps
    7:30 HealthTap Demo in HCB Health offices
    8 pm Neiliyo

    RSVP today – we sold out in just over 48 hours last year. Tell your friends. Please use #iH3 for social content, and bring your fun: http://bit.ly/wvHhAr

    Sharing on Twitter? We made it easy:

    Don't miss 2012 Interactive Health Happy Hour at #SXSWh by @HealthTap & @HCBhealth. Join me and register today: ih3in2012.eventbrite.com

    At 6:00pm to 9:00pm, Sunday 11th March

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