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Sessions at SXSW Interactive 2012 about Technology

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Monday 12th March 2012

  • Creativity and Innovation in the UK's Tech City

    by Julian Ehrhardt, Pru Ashby, Tony Hughes, Johan Brand and Marie-Alicia Chang

    If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.

    At 9:30am to 10:30am, Monday 12th March

    In Salon K, Hilton Austin Downtown

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Monday 12th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Building Digital Products with Passionate Users

    by Dave Haynes, Farai Chideya and Suzanne Stefanac

    Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

    Other than your mom, you don’t have any one using it.

    You probably forgot the most important ingredient: passionate users

    This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

    At 11:00am to 12:00pm, Monday 12th March

    In Capital Ballroom B, InterContinental Stephen F. Austin

    Coverage audio clip

  • Invention & Inspiration: Building a Better World

    by Dean Kamen

    Dean Kamen is a prolific inventor who has been compared to Edison for his contributions to humanity. Perhaps best known for inventing the Segway, Dean has also invented ground breaking medical technologies that benefit lives around the world; from drug pumps to revolutionary wheelchairs, to the “Luke” robotic arm and pioneering inventions in energy and water. In this session, Dean will provide an inside view into the innovations that have driven his success. You'll also learn about FIRST – Dean’s global program designed to experientially engage and inspire the next generation of young technology innovators. Finally, Dean will discuss the responsibilities and opportunities that exist for innovators in all fields (developers, designers, engineers, technologists, inventors and business leaders) to use their gifts to benefit mankind. Sponsored by IEEE.

    At 11:00am to 12:00pm, Monday 12th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • The Future of Digital Health

    by Halle Tecco, Ryan Panchadsaram, Linda Avey, Rebecca Woodcock and Jeffrey Pollard MD

    Digital health is an emerging industry at the intersection of technology and health, radically changing how we access and use personal health information. It unites smartphones/tablets (new means of 24/7 access to information), with big data in the cloud (enabling personalization), game dynamics / mechanics (new engagement mechanisms), the increased engagement of physicians online (interactive doctors), and a vibrant social conversation about health. The panel, composed of pioneers in this new space (WIRED Magazine, HealthTap, Rock Health, Massive Health, CakeHealth, others), will explore why Digital Health is happening now, and how it is poised to forever transform how we access and use personal health information, how we manage our personal health, and how we interact with physicians using online/mobile applications. The panel will discuss the future of online/mobile health information, apps, and interactions, and disruptive emerging trends in the health space.

    At 11:00am to 12:00pm, Monday 12th March

    In Classroom 204, AT&T Conference Center

  • Is Technology Making Our Lives Richer or Poorer?

    by Jaron Lanier and Nicholas Thompson

    A conversation between Nicholas Thompson, a senior editor covering technology for the New Yorker, and computing pioneer Jaron Lanier. They'll discuss the virtues of technology, but also the ways it has made us less imaginative, more distracted, and less connected to other people. Lanier is one of the founders of "virtual reality," but he has since become the most prominent critic of what technology has wrought. Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which Lanier has described as dehumanizing and designed to encourage shallow interactions.

    At 12:30pm to 1:30pm, Monday 12th March

    In Ballroom EF, Austin Convention Center

  • How One Will Change the World

    by Cory Levy

    How many times have you seen someone you wanted to talk to, but did not quite know how? This is the question that led to the creation of One, a mobile application that notifies you when there is someone right next to you with similar interests. People meet their best friends and their spouses by coincidence. Why is that? I found that people are aware of very little around them. At the University of Illinois, I used to walk down the Engineering Quad every single day. Hundreds of people pass me, and I do not know any of them. This is so silly. Technology is replacing face-to-face interaction. Technology is making people unsocial. One is the opposite. I am trying to turn coincidence into a science. One helps you create face-to-face interactions. One connects you to the 99% of the world you haven’t met yet. The implications of the product are boundless, being utilized by students wanting to connect with classmates, people seeking new friends, businesses seeking customers (or vice-versa), or helping potential lovebirds meet. One helps remove the barrier that often exists between people and reveals meaningful opportunities you would have otherwise been unaware of. For example, if you list a major interest as smoothies, you may be alerted that another smoothie-lover is in the room. Or, that a local Smoothie King is giving away discounted smoothies. If you receive no notifications, you can simply click on “smoothies” and learn about a new blend receiving awards, or read recent reviews on popular mixes. Right now, people around you are strangers. This is not by choice, but by technical limitations. We think one day very soon, our kids will say "there was a time when we you didn't know everything about the people right next to you?" One allows you to fill in the blanks. One helps you form meaningful connections with people who would otherwise be strangers.

    At 3:30pm to 3:45pm, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Africa, Tech & Women: The New Faces of Development

    by Isis Nyong'o, Liz Ngonzi, Ebele Okobi, Deborah Ensor and TMS Ruge

    This panel provides a rare glimpse into the multitude of ways African women are applying technology to advance Africa’s development. The panel aims to dispel the myths about African women as breeders and victims -- incapable of participating in their own continent’s development, by: (1) showcasing contributions they are making in the technology field – through entrepreneurship, philanthropy, and community leadership; and (2) providing insights into how they are using technology to raise awareness about, mobilize campaigns against and address human rights violations.

    The panel will specifically explore how African women are using technology to make an impact through:
    - Digital advocacy to protect people’s rights
    - Social media to help grassroots organizations engage new supporters worldwide
    - Mobile advertising to enable small businesses to access new markets
    - Internet connectivity to integrate the often unheard community voices into the global conversation on development

    Throughout the discussion, panelists will provide anecdotes on how the resulting increased access to information is altering the role of women in African society.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon D, AT&T Conference Center

  • Race: Know When to Hold It and When to Fold It

    by Adria Richards, Corvida Raven, Anjuan Simmons, Scott Hanselman and Latoya Peterson

    This panel seeks to change the conversation from “What can technology conferences do about diversity?” to “What can attendees do about diversity at technology conferences?” The panel is composed of speakers who have each presented at multiple technology conferences on topics that did not focus on race or diversity but instead spoke on topics of sci-fi, electronic ownership of email and digital wills, the influence of mobile development via comic books, social media for youth and business automation lessons from Amazon. While the diversity of some major tech conferences has steadily improved over the years, geek culture - which remains overwhelmingly white and male - is still the norm. This can be daunting for people who, despite being experts in technology and new media, don’t see themselves reflected in the marketing materials or content. Panelists will share how individuals can contribute to making technology conferences more inclusive.

    At 5:00pm to 6:00pm, Monday 12th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Tech PR Meet Up

    by Josh Jones-Dilworth

    Get together with other tech PR professionals for an hour of brainstorming, idea-building networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 5:00pm to 6:00pm, Monday 12th March

    In Boardroom, InterContinental Stephen F. Austin

  • #140conf: Technology Showcase

    by Sagee Ben-Zedeff, Eldad Bercovici, Eyal Eldar, Kobi Stok and Yair Bar-On

    An early look at some of the startups on Jeff Pulver's "Companies to Watch in 2012" list. Each of these early-stage startups operate in the real-time web.

    At 5:30pm to 6:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

  • Techweek Innovation+Chicago Party

    Techweek hosts the Innovation+Chicago Party. Meet the best in digital, startups and tech, as the Windy City comes to Austin for SXSW. Enjoy drinks, music & super special guests. Follow @thetechweek for updates.

    At 8:00pm to 12:00pm, Monday 12th March

    In Copa

Tuesday 13th March 2012

  • Epic Battle: Creativity vs. Discipline in Social

    by Sarahjane Sacchetti, Jason Harris, Kristin Maverick and John Manoogian III

    As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

    With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:

    At 9:30am to 10:30am, Tuesday 13th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Chad Mureta Book Signing

    Chad Mureta signs his book ‘App Empire: Make Money, Have a Life, and Let Technology Work for You’ at the SXSW Bookstore.

    At 10:35am to 10:50am, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center

  • All Day Event - SXSW Trade Show

    For four days, all three conferences converge at the SXSW Trade Show. This is the center of commerce at SXSW. Attendees can network and discover the technology and new developments that will propel their business.

    For the schedule of daily panels, interviews, comedy and performances on Next Stage check out sxsw.com/trade_shows/next_stage

    The SXSW Trade Show Meet Up Pavilion plays host to daily networking events, which can be viewed at sxsw.com/trade_shows/meetup_pavilion

    At 11:00am to 6:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • You Don't Need Bandwidth to Be Awesome

    by Brett Haggard and Andy Hadfield

    Always-on, high-speed connectivity is the ticket to doing awesome stuff in technology today.

    But in a continent like Africa, ‘The Cloud’ is something ‘The Rain’ falls out of.

    And still, innovation in the technology realm has managed to flourish and even outpace the more developed world.

    We’re talking about television services that use the DVBH standard to beam football matches and news into rural villages; social networks that were designed for exclusive use on mobile phone platforms; funds transfer and electronic payment systems that require nothing more than a SMS text message; insurance products that can be provisioned and procured from the most rudimentary mobile phones.

    Outside of the ‘never say die’ innovation Africa employs there’s a great deal the developed world can learn from the developing world, particularly when it comes to building practical solutions that solve real problems.

    And with global growth being led by the developing world, these are lessons worth learning.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Room 616AB, Hilton Austin Downtown

  • Clean Tech Meet Up

    Entrepreneurs, inventors, investors, and technology enthusiasts are invited to come meet at the Meet Up Pavilion in the SXSW Trade Show Tuesday, March 13 from 1200pm-1:00pm. Come discuss clean technology in a casual setting.

    At 12:00pm to 1:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center

  • Flash: F Bomb or Da Bomb?

    by David Greene, Kristine Schachinger, Aubrey Gross and Phillip Gross

    Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

  • Surviving Technology

    by George Friedman

    This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Ballroom D, Austin Convention Center

  • Investments in Austin Technology

    by Rudy Garza, Jamie Rhodes, Julie Huls, Andrew Busey and Morgan Flager

    More and more Austin-based tech companies are getting more and more financing (from sources inside and outside Central Texas). Learn who is investing, what they are investing in and why the area is attracting so much attention. Speakers include G51, Silverton Partners, Jamie Rhodes of Angel Network, Austin Ventures

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Old School to New School: Games & Mobile Learning

    by Paul Resta, Michael Mayrath Ph D, Priya Nihalani and David Conover

    Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.

    At 3:30pm to 4:30pm, Tuesday 13th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • EFF MASHUP PARTY: Music+Tech+Policy Makers Unite

    The Electronic Frontier Foundation (EFF) is proud to present Hank Shocklee, Dan Friel, and special surprise DJs for a night of remixed, recreated, and downright DIY grooves where music, tech, and policy makers converge. Live streaming by BitTorrent. EFF is the leading civil liberties organization defending freedom in the digital world, and we are pleased to bring this party to Austin.

    At 9:00pm to 2:00am, Tuesday 13th March

    In Six Lounge

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