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Sessions at SXSW Interactive 2012 about Teenagers

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Saturday 10th March 2012

  • Brazilian Youth: Dreams, Activism, Hyperconnection

    by Carla Albertuni

    The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.

    This session will present an overview of the main findings of the research.

    It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.

    It will provide an understanding of how the perspective they have of the main social institutions is changing and why.

    The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.

    The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

Monday 12th March 2012

  • The Future of Innovation and Young Entrepreneurs

    by Shahed Khan

    Entrepreneurship has been growing exponentially, Teen Entrepreneurship has been rising alongside. What motivates teens to start their companies at such a young age? I would like to share the statistics of successful teen entrepreneurs who started at an early age, and encourage younger entrepreneurs to start pursuing their dreams at an early age.

    At 11:15am to 11:30am, Monday 12th March

    In Room 10AB, Austin Convention Center

  • Reaching Teens on the Digital Streets

    by Anne Collier, Maura Welch, Anastasia Goodstein, Andrew Slack and Hilary Baris

    Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.

    Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.

    At 3:30pm to 4:30pm, Monday 12th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • Connecting with Your Future Customers, the Net Gen

    by Lane Sutton and Lane Sutton

    Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

    At 4:15pm to 4:30pm, Monday 12th March

    In Room 10AB, Austin Convention Center