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Sessions at SXSW Interactive 2012 about Trends

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Friday 9th March 2012

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 406, Hilton Austin Downtown

  • Shift & Reset: Solving Complex Problems

    by Brian Reich

    Join Shift & Reset author, Brian Reich, for this live podcast kicking off the discussion about the big themes of the 2012 SXSW Interactive Festival. Brian will talk with some of SXSW's hottest speakers about the best opportunities and insights that emerged from this year's festival and the challenges that will define the year ahead. Hear about the trends and topics that everyone will be discussing all week in Austin -- and when they head home -- and the big plans for how those ideas will be used to change the world and how they will take shape in the days and weeks ahead.

    At 3:30pm to 4:30pm, Friday 9th March

    In Maximilian, Driskill Hotel

Saturday 10th March 2012

Sunday 11th March 2012

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 406, Hilton Austin Downtown

  • Colin Shaw Book Signing

    Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.

    At 3:00pm to 3:15pm, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

  • The Trend of Trending

    by Jody Turner and Ryan Geyer

    All around the web we're seeing trending content. From Twitter's trending topics to Mashable's Trending list, from CNN's NewsPulse to the NYT's most emailed articles, trending topics are swarming the web. This trending content is giving us a new and exciting curation platform in which we're seeing how the world is interacting with online content in real time. Why the interest? What's to gain in following these trends? Incredible insight into the news & social media ecosystem.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Design for Your Audience Not for Yourself

    by Tom Censani

    With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.

    At 4:15pm to 4:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

Tuesday 13th March 2012

  • Disrupting the Traditional Ticketing Industry

    by Kevin Hartz

    Founders can plan all they want, but sometimes the most significant drivers of growth are unexpected. The trick to sniffing out the (unexpected) secret sauce is observing trends—both among users and throughout the greater tech community—and just having been there. Eventbrite CEO and Co-Founder Kevin Hartz will discuss how, with a keen pair of eyes, and a strong sense of company values, Eventbrite capitalized on momentum in social media integration, mobile proliferation, and big data capabilities, to help the company grow into a ticketing and registration platform that has already issued over 50 million tickets.

    At 9:30am to 10:30am, Tuesday 13th March

    In Maximilian, Driskill Hotel