Add an eventSessions at SXSW Interactive 2012 about Twitter
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Friday 9th March 2012
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The Bombastic Brilliance of "Black Twitter"
by Dr Goddess
"Black Twitter" has captured the imagination of the online world. In 2010, a Pew Research Study highlighted trends demonstrating Twitter usage was disproportionately Black and female. Next, journalists for Slate, The Huffington Post, Time, etc., began to explore and analyze the world of "Black Twitter" and kept getting most of it wrong. The fascination continues; but explorations into "what Black people are doing on Twitter" tend to get it wrong, most of the time. Like the innovation of Hip Hop, Black Twitter shows that despite the seeming universality of technology, people and culture matter. This session will demonstrate the "Black Twitter" phenomenon's intelligence, humor, unique language production, emoticons, hashtags, corrective narratives, cultural critique, organizing and entrepreneurial success, enhanced by fictive kin relationships that stun, amaze and inspire the world. Learn from an American / Africana Studies scholar, artist and activist writing a book on "Black Twitter.”
Saturday 10th March 2012
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Data Visualization and the Future of Research
by Johan Bollen, Joshua Greenberg, Lee Dirks and Marguerite Avery
Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.
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Netflix and Twitter: What's Under the Hood
by Matt Pfeil, Keith Zoellner and Mary Arai
Web 2.0 entertainment companies like Netflix, Twitter and Facebook, seem to be able to address our every need. When we search for movies we love the Netflix system immediately spits a list out. If you're a new technology enthusiast you might be like many of us scratching our heads and saying to ourselves - how'd they do that?
Apache Cassandra is a new platform, originally coined to address the changes and challenges arising with arising from cloud computing and the need to quickly leverage ‘big data’ coming into the database from new systems, like mobile devices, GPS, point of sale devices, new media, etc.
The benefits of Cassandra come down to elasticity, availability and scalability.
DataStax the commercial leader in Apache Cassandra, burst onto the scene last year evangelizing the benefits of Cassandra. The company works with industry leaders and start ups alike, including Netflix and Twitter to address the real business/consumer needs.
This session would delve deeper into the new technologies like Apache Cassandra that allow the inner geeks in all of us to answer the age old question of how'd they do that?
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Tweeting Osama’s Death: From Citizen to Journalist
by Sohaib Athar and Steve Myers
Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.
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Tweet House After Dark Party with Tony Lucca & Roem Baur
The “Tweet House After Dark” presented by Bobsled will commence at 9:00pm on March 10, and run until midnight. Tony will take the stage shortly after the party commences.
Mellow Johnny’s has a limited capacity and we expect a sell-out crowd, so you’ll want to RSVP.
Sunday 11th March 2012
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140 Characters vs. 14000 Words: The New Long Form
by David Plotz and Evan Ratliff
In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.
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Celebs & Causes: A Thin Line btwn #winning & #fail
by Aria Finger, Noopur Agarwal, Diana Walker and Kenna Zemedkun
Social media gives celebrities powerful new ways to mobilize millions to get involved in social causes – but it’s easy to get it wrong. On World AIDS Day 2010, Alicia Keys and a number of A-listers “digitally died,” calling on the public to resurrect them by donating $1M for HIV/AIDS initiatives. Was asking celebs to stop tweeting the best way to fight AIDS? Or was Dan Savage’s It Gets Better campaign a better approach, asking celebs and everyday people to use their social graph to address LGBT intolerance and bullying?
Experts from media, non-profits and an actual celebrity will explore these and other cases that illuminate the power and pitfalls of using celebs for social good. Through the session, you will hear their insights on when, why and how to effectively engage talent to advance social causes -- as well as rookie mistakes to avoid. Join us for a discussion that will help you effectively harness the power of celebrity in your next digital pro-social campaign.
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How to Win Friends and Influence Space Exploration
by Chris Radcliff, Dennis Bonilla, Michael Doornbos, Ron Garan and Holly Griffith
Not unlike a zombie horde ready to devour red tape and uninspired project managers, this enthusiastic movement sees brains as valuable assets to take over the world. Learn why these people got so passionately involved in space, how they became good friends over the Internet, and what they’ve created to make measurable change toward a more awesome tomorrow. While established membership organizations struggle to survive, these Internet-enabled groups are flourishing with new members from far outside traditional demographic lines that are creating large-scale activities. If you don’t already know a space tweep, learn why you will.
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Mark Schaefer Book Signing
Mark Schaefer signs his books ‘Return On The Influence’ and ‘The Tao of Twitter’.
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#NoFailWhale: Tweet More, Drop Out Less
by Rey Junco
Join Rey for an engaging, lively, beat-box-a-licious discussion about how the college classroom can be transformed into an engaging, collaborative learning community with the help of Twitter. Last year at SxSWi, Rey presented research to show that using Twitter can help increase student engagement and improve grades. This year, he’s back with fresh and compelling data to show that Twitter can not only be used to engage students, but improve understanding of course content and reduce the college dropout rate after the first year. Rey will summarize analyses of qualitative data describing how students interact on Twitter and what this means for the learning process; he’ll also provide quantitative data to explain how Twitter use affects acquisition of course content, engagement and persistence. In addition to presenting these results, Rey will discuss specific applications of Twitter technology higher education professionals can utilize to maximize educational good.
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NASA’s Mission Possible: Tweeting thru Space
by Erik Sowa and Stephanie Schierholz
With 110 twitter accounts, 20 tweeting astronauts, an Image of the day posted to Facebook and more, NASA's social media strategy is all about extending the space "experience". For the last shuttle launch of Atlantis, 150 lucky individuals were invited to attend the official NASA Tweetup to experience the lift-off first-hand, with exclusive behind the scenes access to astronauts, facilities, lectures and more. Hear from Erik Sowa, NASA Tweetup attendee and director of engineering at ExactTarget's Social Media Lab, and Stephanie Schierholz, NASA's head of social media, as they discuss the process behind this groundbreaking event.
Monday 12th March 2012
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Events Are Now Platforms: Seven Tools for Success
by Brian Duggan, Loic Le Meur and Brian Duggan
Our goal with this session is to make events better for all of us. Events no longer exist in a vacuum. The new ideas and relationships we all seek from events are now available to us across a continuum of ongoing social tools, so audiences give as much attention to their devices as they do to a speaker, or to the person sitting next to them. How can we as event participants, producers, and sponsors best adapt to this new reality? How can these digital tools serve to humanize and improve our experiences, and make us more present, as opposed to being just another source of distraction and overwhelm? Join with leaders in the field as we explore best practices for using the wide array of tools that are emerging in the event space. Please visit www.buildingalliances.com/blog for a list of our invited guests representing key products and services in the space and links to the tools we encourage you to check out and use in advance of our discussion (including here at SXSW!)—Brian Duggan
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Has Twitter Made the Sports Reporter Obsolete?
by Dashiell Bennett, Richard Deitsch and Bruce Feldman
An NFL star live tweets his own traffic stop. An accidental DM reveals a shocking trade rumor. Instead of press releases, Tiger Woods breaks news about Tiger Woods by having @TigerWoods share a link to TigerWoods.com. These are just a few examples of sports stars bypassing traditional media outlets to tell their stories directly to fans. Athletes and teams no longer just control the message, they can be their own messenger. So what is a sports reporter to do? In an era of real-time box scores and self-created scoops, has the role of the traditional reporter doing locker room interviews and post-game recaps become irrelevant? Two respected and highly engaged sports journalists discuss how the immediacy and reach of Twitter have changed the very nature of their jobs—and how sports media must adapt to the "always on" world.
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The Not So Allied Forces of Social TV Comedy
by Jon Burkhart and Will Saunders
The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.
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#140conf: The Making of Twittamentary
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- Core Conversation 1
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