Sessions at SXSW Interactive 2012 about Typography

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Saturday 10th March 2012

• Two Decades of Trajan in Movie Posters

  by Yves Peters

  Soon after its appearance on the font market more than 20 years ago, the Adobe Original Trajan was embraced by Hollywood. Now it seems to grace more movie posters than any other typeface. Its stately and classic character shapes made it the go-to choice for Oscar material. Yet in recent years the popular font has apparently fallen from grace, and a pretender to the throne is vying to take its place.

  • Art
  • fonts
  • Typography

  At 12:30pm to 1:30pm, Saturday 10th March

  In Room 12AB, Austin Convention Center

  Coverage audio clip

Sunday 11th March 2012

• SXSW Found Type Photowalk

  Please join us for the fourth annual SXSW Found Type Photowalk. As in previous years, our plan is to meet in the lobby of the Hilton Austin (close to the escalators) and depart around 10:00 am. We may head west toward Congress Avenue and wander south across the bridge over Town Lake—or maybe we’ll see what strikes our fancy. Let’s see what lettering and typography lurks beyond the downtown core, shall we? All photographers and types of equipment (including iPhone toting, Instagram users) are welcome.

  • Meetup
  • Photography
  • photowalk
  • Typography

  At 10:00am to 12:00pm, Sunday 11th March

  In Hilton Austin Downtown

• Passion For Typography Meet Up

  by Shawn O'Keefe

  Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the "clothes that words wear"? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together.

  • fonts
  • kerning
  • Meetup
  • Typography

  At 3:30pm to 4:30pm, Sunday 11th March

  In Meet Up Tent, Palm Park