Your current filters are…
by Yves Peters
Soon after its appearance on the font market more than 20 years ago, the Adobe Original Trajan was embraced by Hollywood. Now it seems to grace more movie posters than any other typeface. Its stately and classic character shapes made it the go-to choice for Oscar material. Yet in recent years the popular font has apparently fallen from grace, and a pretender to the throne is vying to take its place.
Please join us for the fourth annual SXSW Found Type Photowalk. As in previous years, our plan is to meet in the lobby of the Hilton Austin (close to the escalators) and depart around 10:00 am. We may head west toward Congress Avenue and wander south across the bridge over Town Lake—or maybe we’ll see what strikes our fancy. Let’s see what lettering and typography lurks beyond the downtown core, shall we? All photographers and types of equipment (including iPhone toting, Instagram users) are welcome.
Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the "clothes that words wear"? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together.
9th–13th March 2012