Sessions at SXSW Interactive 2012 aboutĀ UK

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  • Topic: UK

Sunday 11th March 2012

Monday 12th March 2012

  • Creativity and Innovation in the UK's Tech City

    by Julian Ehrhardt, Pru Ashby, Tony Hughes, Johan Brand and Marie-Alicia Chang

    If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.

    At 9:30am to 10:30am, Monday 12th March

    In Salon K, Hilton Austin Downtown

  • Northern Ireland@SXSW

    The British Music Embassy is pleased to announce another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, the British Music Embassy. Sixty plus bands will perform across the week, with regionally focused events during the day and British brands hosting the evening SXSW showcases.

    At 7:00pm to 12:00pm, Monday 12th March

    In Latitude 30