Sessions at SXSW Interactive 2012 about UK

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Sunday 11th March 2012

• UK DEMO Day

  UK Trade & Investment and Thomson Reuters showcase the best of UK technology companies through demos over drinks.

  • Demo
  • Technology
  • UK
  • UK Trade & Investment

  At 3:30pm to 4:30pm, Sunday 11th March

  In Salon B, Hilton Austin Downtown

• Chinwag's Global G & Tea Party

  Join our Global G&Tea Party, sample the delights of British Afternoon Tea, with cocktails, food & excellent company. RSVP http://globalgandteaparty.eventb... .

  • Digital Britain
  • Needs RSVP
  • Party
  • UK

  At 5:00pm to 8:00pm, Sunday 11th March

  In East Tent, Brush Square Park

Monday 12th March 2012

• Creativity and Innovation in the UK's Tech City

  by Johan Brand, Tony Hughes, Julian Ehrhardt, Marie-Alicia Chang and Pru Ashby

  If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.

  • Creativity
  • Innovation
  • Technology
  • UK
  • UKTI

  At 9:30am to 10:30am, Monday 12th March

  In Salon K, Hilton Austin Downtown

• Northern Ireland@SXSW

  The British Music Embassy is pleased to announce another epic year of UK music discovery in Austin. The UK is the only nation represented at SXSW by its own dedicated venue, the British Music Embassy. Sixty plus bands will perform across the week, with regionally focused events during the day and British brands hosting the evening SXSW showcases.

  • Music
  • UK

  At 7:00pm to 12:00pm, Monday 12th March

  In Latitude 30