Sessions at SXSW Interactive 2012 about Urban Airship

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Sunday 11th March 2012

• When Your API Is Your Product

  by Adam DuVander, Ben Standefer, Tim Falls, Delyn Simons and Rob Spectre

  Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

  • APIs
  • Twilio
  • Urban Airship
  • Web APIs

  At 3:30pm to 4:30pm, Sunday 11th March

  In Salon FG, Hilton Austin Downtown

  Coverage slide deck audio clip