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by Jared Spool
Links are the molecular bonds of our web sites, holding all the pages together. They are the essence of a web site. Yet, what do we really know about them? If you create great links, your users easily find everything they need on your site. If you do a poor job, your users will find your site impossible or frustrating. We never discuss what truly makes a good link good. Until now. Jared will show you the latest thinking behind the art and science of making great links. Join him for this entertaining and amusing look at the secret lives of our site's links.
by Jack Jokinen
People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.
Utah.gov's recent redesign delivers a fully immersive, search-centric, data-driven, and user sourced experience. Find out how the team in Utah has redefined online government using emerging technology, a cutting-edge layout and over four years of analytics.
The Utah.gov’s team revolutionized what a government search can be; displaying more enriched information based on location and time relevance and integrating social media at every level. User searches on Utah.Gov display immediately and include services, forms, jobs, and related agencies.
The team also leveraged technology to address browser variance, as Utah.gov saw a 400% increase in non-desktop use in the past two years. The new site delivers optimal experience to users regardless of device or browser.
This panel will discuss the team's process, along with the research and analytics that supported the design choices which led to the creation of the new "gold standard for government."
9th–13th March 2012