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Sessions at SXSW Interactive 2012 about Video

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Friday 9th March 2012

  • The Future of Access to Digital Broadcast Video

    by Craig Cuttner, Andrew Kirkpatrick, Glenn Goldstein and Shane Feldman

    Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that others will need to undertake. This panel will help attendees understand what is required and how tooling for developers can help, and share information about challenges encountered and strategies employed by major video content providers in order to integrate the production processes for broadcast and online video delivery.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 9ABC, Austin Convention Center

Saturday 10th March 2012

  • Online Therapy... Naked?

    by Julie Hanks LCSW, Sarah White, Dr John Grohol and Audrey Jung

    Professionals have been offering psychotherapy online since 1995. While the earlier services focused on offering therapy through email, this has changed in recent years. With the popularity of video conferencing, it was inevitable that someone would invent a form of therapy called "naked therapy."

    This intriguing panel will discuss how Internet and mobile technologies enable therapeutic interactions between professionals and individuals. Experts will discuss e-therapy, how it's changed over the years, and how technology is disrupting traditional professional relationships -- enabling therapeutic modalities not possible a decade ago... Even the possibility of "naked therapy." It should make for an interesting, heated discussion between practitioners of traditional forms of online therapy and the founder of "naked therapy."

    This Future of Health Track is sponsored by Aetna.

    At 9:30am to 10:30am, Saturday 10th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • Viral Is a Dirty Word: Strategic Video Success

    by Jeremy Sanchez and Robert John Davis

    “Viral.” No word in the interactive marketing lexicon derails strategic thinking quite as effectively. Everyone wants their video to go viral, but the fantasy of millions of people discovering a video for free (without media, PR and search strategies) leads to disappointment and disillusion. Few videos ever go viral, and fewer actually need to. Good interactive video strategies don’t just rely upon massive numbers of views. From VSEO (video search engine optimization) to interactive engagement, video offers opportunities that go far beyond the limitations of viral TV2.0 strategies. Engagement and meaningful KPI’s increase the value of video to global companies as well as neighborhood cake shops – regardless of any viral impact. Learn how to optimize your video strategy to pull the levers that matter most.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Meat is Might: Epic Meal Time Rules the Web

    by David Heuff, Josh Elkin, Ameer Atari, Jonny Goldmaker and Harley Morenstein

    How do a group of friends go from sitting down for a meal together to creating an EPIC MEAL TIME together?

    The first ever Epic Meal Time video involved the creation (and subsequent demolition) of a "fast-food pizza" and received 100,000 views. The second, Angry French Canadian: The Greasiest Sandwich in Canada, saw views increase exponentially to 500,000. Epic Meal Time episodes have garnered 15 millions total views - 2 million per episode - and have appeared at Comic Con, on The Tonight Show with Jay Leno, joined leading Independent Television Network Revision3 and are continuously increasing both their audience and footprint.

    What are the key factors to their initial success and continued expansion throughout the digital and entertainment sphere? What's the process of putting together an Epic Meal Time video from concept to execution? Join the Epic Meal Time team in a discussion of how an online YouTube cooking show has succeeded in a crowded space at a level where many have not.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

  • A Carlin Home Companion

    by Kelly Carlin

    Through storytelling, classic video footage, and family memorabilia, Kelly Carlin, the only child of iconoclastic comedian George Carlin, chronicles over forty years of her life with her famous father. Kelly, host of Waking from the American Dream podcast, author, and well respected storyteller, reveals what it was like to be swept up into the life and career of her father from his early days as a straight comic through his transformation into a counter culture hero and social commentator to the very last days of his life. Join us for this funny, poignant and honest look at the man who not only redefined 20th century comedy, but inspired generations of comedy fans with such classic routines as Hippie Dippie Weatherman, Class Clown, The Seven Dirty Words, A Place for Your Stuff, and Modern Man.

    "The journey to womanhood by a girl who happens to be George Carlin's daughter makes for a transcendent show that operates on all levels. It's revealing, moving, highly insightful and funny. Master George might have said: 'Maybe she's a little too damn honest.' But, all I know is, it's a wonder to see."

    -- Garry Shandling

    At 5:00pm to 6:30pm, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Let's Talk Video for Social Change

    by Mark Horvath and Matt Warren

    With great images, powerful music and rich, authentic stories, videos can influence real change in our world. The question that businesses and organizations have to ask is, "Which stories resonate with our audience," and, "How do you produce these stories with ever-decreasing budgets and impossible deadlines?" Mark Horvath started InvisiblePeople.tv 3 years ago with $45, a laptop, a small camera and an iPhone. Today, InvisiblePeople.tv is an internationally-recognized movement that's helping save lives. Matt Warren has produced & directed more than 250 hours of award-winning content for TV, web & events. For more than 8 years, Matt has helped Skip1.org, DIRECTV, Public Storage and Universal Studios Hollywood tell their story. This session is an open forum in which we share our experiences, strengths, failures, and victories. It’s the perfect place to make new friends, develop strategies, and get answers to help tame this rapidly changing form of communication.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 8A, Austin Convention Center

  • Your Customers on Video Are Your Biggest Asset

    by Justin Nassiri and Winston Wang

    Before any new customer buys your product, they need to trust your brand, and nothing can build credibility better than the testimonials of your biggest fans. But how to best capture and harness your fans’ passion and energy for maximum ROI and impact? Testimonials have graduated: customer and fan-contributed videos offer an entirely new level of authenticity that simply cannot be achieved by the written word. See how Anheuser-Busch teamed up with VideoGenie to launch a creative video campaign during the Super Bowl to drive engagement and connect with new customers and loyal fans. The talk will delve into strategy and execution, including examples of hard data around conversions, site engagement and other direct ROI metrics. It will also touch upon how brands can utilize powerful, user-generated video content to take word-of-mouth marketing to the next level.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

    Coverage slide deck

  • AMODA Digital Showcase + Laptop Battle

    The Austin Museum of Digital Art presents a party featuring video projections, interactive installations, and a Laptop Battle, in which 8 musicians use killer beats to duke it out in a tournament-style event. More details at www.amoda.org

    At 8:00pm to 1:55am, Saturday 10th March

    In Mohawk

Sunday 11th March 2012

  • Arcade Stage: LightBox Interactive - Starhawk... Welcome to the New Frontier

    FREE and Open to the Public. Dylan Jobe, President of Austin video game developer LightBox Interactive, will discuss his upcoming PlayStation 3 blockbuster, Starhawk - a fast-paced third person shooter set in the lawless frontier of space. Jobe will touch on Starhawk's various gameplay features and story elements, including the game's innovative Build & Battle system that allows players to alter the virtual battlefield instantly with the press of a button, the Starhawk Uplink mobile application, and the new universe that makes up Starhawk's exciting campaign.

    At 12:15pm to 12:45pm, Sunday 11th March

    In Exhibit Hall 1, Palmer Event Center

  • All Eyes on You: Visual Effects & Viewer Engagement

    by Katherine Hays

    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Funny Or Die: Future of Comedy & Everything Else

    by Patrick Starzan, Mike Farah, Andrew Steele and Dick Glover

    An intimate look into the corruption, lies and deceit that transformed a website started by a video of a foul-mouthed little girl into the largest most powerful media company the world has ever seen! With a special guest moderator, Funny Or Die executives will discuss how over the past 5 years the company transformed into a new model media company, where they are going, upcoming projects, and how comedy pretty much rules the world…and everything else.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

Monday 12th March 2012

  • But Are You a Real Journalist? #jan25 #occupy

    by Jigar Mehta, Eric Carvin, Jennifer Preston and Tim Pool

    The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx

    At 9:30am to 10:30am, Monday 12th March

    In Texas Ballroom 1-3, Hyatt Regency Austin

  • Humanizing B2B Brands with Video & Comedy

    by Tim Washer

    Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.

    At 3:30pm to 4:30pm, Monday 12th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Deconstructing the Myth of Viral Video

    by Mitchell Reichgut

    Every marketer dreams of their video going "viral" and getting passed along by millions. Sure, it happens. But how and why? The reality is, "viral video" is a myth. The biggest and most successful online video campaigns are the result of carefully crafted and well-funded strategies - not friends sharing videos with friends. Mitchell Reichgut is CEO of Jun Group, a premiere social video platform. His company distributes hundreds of such programs every year, reaching hundreds of millions of people. Mitchell will give you a look behind the scenes at what works and what doesn't work in online video. He'll analyze strategies, debunk myths, and decode the structures and technologies that make successful social videos happen.

    At 5:45pm to 6:00pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • An Interactive Mixer featuring video remix artist Mike Relm

    Connections, cocktails and appetizers on us! Experience the magic of audio-video remix artist Mike Relm at the Interactive Mixer sponsored by Marketo and Vindicia. MIKE RELM is best known for his audio and video mashups in his live concerts and broadcast work. Part director, part electronic music producer, Relm has introduced the world to a style that truly echoes the fever‐pitched pace of modern entertainment while paying homage to classic filmmakers and musicians. Join us at Stage on Sixth on Monday night, March 12th. RSVP: www.marketo.com/sxsw

    At 6:00pm to 11:00pm, Monday 12th March

    In The Stage on Sixth

Tuesday 13th March 2012

  • Juggalos: Rabid Branding, a Case Study

    by Jenny Benevento

    The Insane Clown Posse, a Detroit gangsta rap group who literally dress like clowns, have leveraged a rabidly devoted fan base to become the best selling indie band of all time (for REAL). They've accomplished this without radio airplay, major label endorsement, or any mainstream media exposure. In addition to selling millions of albums for decades, they make millions in merchandising every year. The group's brand is so far reaching that millions of people who have no interest violent clown rap have watched their viral videos.

    We'll look at what the band did historically to garner such a devoted fanbase and how you can do the same for your brand. If these clowns can make 7 figures a year, so can you!

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

  • New Career for Journalists: Online Video Producer

    by Chris Albrecht, Meredith Arthur, Kyle Ryan and Emily Calderone

    Writing is never going to die. Crafting thoughts into clear and useful communication is always going to be important online. But aspiring writers these days would be smart to enhance their skill set to include online video production. As online journalism evolves into video, writers have a new career opportunity: translating their journalism skills into strong online video production.

    This panel will feature some of the best online video producers out there who can share their insights in this nascent field and discuss how to make the jump from writer to video producer. What's worked? What hasn't? What skills are needed most? How many people should be on a video production team? What types of online video work best, and how and where do people see them? How can good online video support media sites and tell a different yet unique perspective.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Birth of Interactive Entertainment: Avatar to Björk

    by Scott Snibbe

    For twenty years, Scott Snibbe has advocated for a new form of interactive entertainment that moves beyond video games to treat interactivity as a full medium in its own right. He argues that interactivity has the same potential for emotional impact and engagement as cinema and music. In this talk, Snibbe will present two of his companies’ most powerful interactive experiences from last year, which point to the growing maturity of this medium: Björk’s Biophilia App, the world’s first App Album; and The James Cameron Avatar Experience, a fully immersive gestural interactive exhibition.

    Scott Snibbe will discuss these two ends of the interactive spectrum, and the space between: from intimate apps beneath our fingertips, to fully immersive, social exhibitions spanning thousands of square feet. He will situate this work among selections of twenty years of his companies’ interactive exhibits, interactive art, and interactive music, as well as key examples from the last 30 years’ history of interactivity, and make a bold claim for the rise of this medium to rival movies. Snibbe will also discuss the educational, societal, and industry benefits of interactivity; and the joys, challenges, and research involved in the creation and distribution of these new forms of interactive media.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Ballroom EF, Austin Convention Center

    Coverage audio clip