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Sessions at SXSW Interactive 2012 about Web Development

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Saturday 10th March 2012

  • The State of Browser Developer Tools

    by Brandon Satrom, Garann Means, Joe Stagner, Mike Taylor and Paul Irish

    Your browser is the most important program on your computer and until recently there were no built-in, industrial-strength tools available for debugging web pages. As web apps become more sophisticated, so do the debugging environments. Representatives of the major browsers discuss the similarities (and differences) between the tools and we look at how they address the needs of the 2012 developer: debugging Web Workers, tweaking CSS colors to perfection, remote debugging of mobile devices and all the other functions that make in-browser development as easy as falling off a console.log().

    At 9:30am to 10:30am, Saturday 10th March

    In Ballroom A, Austin Convention Center

    Coverage audio clip

  • HTML5 and CSS3: Does Now Really Mean Now?

    by Chris Mills and Chris Mills

    The browser vendors love them! The browser fans and cutting edge designers are producing some really remarkable stuff, but what do HTML5 and CSS3 really mean for you, the pragmatic designer on the street? If you sidle up to one of those guys and whisper "but what about IE6 support", they are likely to slap you in the face, or run away with their hands clamped over their ears, yelling "la lala lala, I can't hear you." In this talk, Chris Mills will have a look at some of the new features of HTML5 and CSS3 - new semantics, video, media queries, rounded corners, web fonts, drop shadows and more. He will show real world examples, and then look at how they actually perform on those shady older browsers we are often called on to support. He will then look at strategies for providing support for those older browsers, including using JavaScript, fallbacks, and progressive enhancement.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Ballroom A, Austin Convention Center

Sunday 11th March 2012

  • The Most Important Panel You'll Ever Attend - How to Get Your First 100 Paying Customers [NO BADGE NEEDED]

    by Noah Kagan, Espree Devora, Liam Martin, Andrew Warner and Nathan Latka

    Event Website: http://appsumo100.eventbrite.com/

    PANEL OVERVIEW
    A business can't survive without customers, but how do you get someone to trust buying from your company when you are new. In this panel 5 proven business owners will reveal how they got their first 100 customers and developed at least 1000 core fans of their brand.

    Video (in case you don't feel like reading): http://youtu.be/x_ILQ12P5rU

    QUESTIONS ANSWERED
    How long did it take to get 100 paying customers?
    What main marketing tactic did you use to get 1000 core fans?
    How did you discover how much your market would be willing to spend on your product/service?
    Were you nervous that no one would be interested in what you had to offer?
    What is the number one thing that makes your potential customers trust you to purchase?

    PANELISTS
    Moderator, Espree Devora – ZexSports and Save Business Time - "The Girl who Gets it Done" is the founder of Save Business TIme, a guide of online business tools, and ZexSports, a search engine dedicated to local action sports events, and co-founder of Women in Action Sports (WIAS).
    Noah Kagan – AppSumo - After graduating from Berkeley Haas School of Business, Noah worked in marketing at Intel before becoming the 30th employee at Facebook, 4th employee at Mint.com and ultimately founded AppSumo, THE leading on-line resource for tools and training for entrepreneurs and start-ups.
    Liam Martin - TimeDoctor and Staff - After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees, he consults on outsourcing and process design and is now working as a co-founder at www.staff.com, an elite remote working network where employers can find full time employees at a fraction of brick and mortar employees.
    Andrew Warner – Mixergy - Andrew has interviewed a wealth of entrepreneurs, startups, press, lurkers, and ambitious upstarts. Mixergy.com is a daily online interviews of successful entrepreneurs, such as Jimmy Wales (founder of Wikipedia), Tony Hseih (Zappos)
    Nathan Latka – Lujure - Nathan is Co-Founder and CEO of Lujure.com, a tool that helps you build a fan page in under 30 seconds. After losing his job, he decided to build a company around what he knew best: Facebook. This is the story of a scrummy college guy who goes from his dorm room, to the Lujure boardroom which now empowers over 45,000 business owners online.

    SIGN UP NOW!
    Purchase before February 29 and receive access to 2 bonus mastermind sessions:
    Monday, March 5, 8:30 PM CST - Ask your questions of development outsourcing expert, Liam Martin, co-founder Staff.com
    Tuesday, March 6, 8:30 PM CST - Learn how to sell and make money for your mobile app with Jonathon Kay, former head of marketing for Grasshopper, co-founder Apptopia and creator of Learn 2 Buzz.
    OVER $2000 in Panel Perks!
    VIP Staffing from Staff.com
    Face time with other panelists
    Credit from AppSumo
    Credit from Lujure.com Facebook Brand Page builder tool
    Lean Launch Action Guide from Mixergy
    Hang with Noah Kagan - 30th employee at Facebook, 4th employee at Mint.com, founder of AppSumo - a general marketing wizard
    The opportunity to meet event organizer super team, Espree Devora, and Sara Norris... PRICELESS!

    At 9:00am to 11:00am, Sunday 11th March