Sessions at SXSW Interactive 2012 about Web

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Saturday 10th March 2012

Sunday 11th March 2012

  • Excessive Enhancement: JavaScript's Dark Side

    by Phil Hawksworth

    Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

    The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction. Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?

    We'll explore this by looking at what the Web was, is now, and might become. We'll look at examples of exciting user interfaces and sophisticated interactions. We'll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom A, Austin Convention Center

Monday 12th March 2012

Tuesday 13th March 2012

  • Jon Wuebben Book Signing

    Jon Wuebben signs his book ‘Content is Currency: Developing Powerful Content for Web and Mobile’ at the SXSW bookstore.

    At 1:05pm to 1:20pm, Tuesday 13th March

    In Austin Convention Center

  • Mobilizing Web Sites: Strategies for Implementation

    by Kristofer Layon

    “Mobile first” is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices both common and uncommon — this ends up being quite a daunting list. And it can frighten many web designers away from trying to embrace mobile design at all.

    But as with anything that is completely new, it is a lot easier to ease into it rather than jump directly into the deep end. Plus, if you’re like most web designers, you have existing web sites that could benefit from some mobile love, yet aren’t likely to be getting a completely new mobile-oriented redesign (either due to time or cost).

    Mobilizing web sites encourages web designers to optimize existing web sites for mobile presentation, and to do so incrementally starting with screen layout, navigation, typography, images, forms, and content. Doing this, while aiming for the most common mobile platforms first, gets you to most mobile devices in the least amount of time. Then, taking a product-managed approach, you can continue to progressively enhance your site to improve performance and broaden device support.

    Don’t set your expectations too high and think that getting into mobile web design requires perfection. Just get started! Then as you learn more and gain a better appreciation of mobile’s context and constraints, you can raise your expectations and fine-tune your focus.

    Mobilizing web sites: start optimizing your corner of the web for mobile presentation today.

    At 3:30pm to 3:50pm, Tuesday 13th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Kristofer Layon Book Signing

    Kristofer Layon signs his book ‘Mobilizing Web Sites: Strategies for Mobile Web Implementation’ at the SXSW bookstore.

    At 4:05pm to 4:20pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center