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Get together with other travel writers and bloggers for an hour of brainstorming, networking and storytelling. Coolest passport stamp smackdown is optional. Travel and tourism industry reps also welcome.
by Stephen Bradley
User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.
The explosive growth of e-readers and e-books is a strong endorsement of consumer demand to both publish and consume written work. Historically, writing and publishing a complete book has been a daunting proposition for the average consumer - but today non-professional enthusiasts have the opportunity to participate with others in the creation of new types of stories that build on the contributions and inspiration of many... stories that develop and unfold before their eyes, where they are both creator and consumer at once.
In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.
Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?
This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?
Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.
Get together with other technology writers/journalists for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.
Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.
Dan Roam signs his books ‘Blah Blah Blah: What To Do When Words Don't Work’, ‘Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures’ and ‘The Back of the Napkin: Solving Problems and Selling Ideas with Pictures’ at the SXSW bookstore.
They have it all: food, drinks and the career info filmmakers and interactive creators need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style.
Mobile devices—particularly tablets—present exciting opportunities to create new forms of the novel. How can we take this great storytelling form from the familiar container of the book to the open frontier of the touch screen? In this presentation, writers, designers and developers will show examples of how these disciplines can work together to pair fictional elements like point of view, themes and tropes with interaction design to create forms of the novel that are both innovate and intuitive. Hear from speakers Andrew Lewellen, Senior Content Strategist at HUGE, who works to make content an integral and compelling component of companies’ digital experiences, Matt Kennedy, of 1K Studios, Samantha Gorman, professor of performance studies and digital literature at RISD, and artist Danny Cannizzaro. Matt Kennedy founded 1K Studios, which provides services including interface design, video production, interactive content development, and programming – creating enhanced digital products based on popular entertainment and media properties.
9th–13th March 2012