Sessions at SXSW Interactive 2012 about Writing

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Saturday 10th March 2012

  • Travel Writers Meet Up

    by Sheila Scarborough

    Get together with other travel writers and bloggers for an hour of brainstorming, networking and storytelling. Coolest passport stamp smackdown is optional. Travel and tourism industry reps also welcome.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Boardroom, InterContinental Stephen F. Austin

  • Crowd Sourced & Collaborative Story-Writing

    by Stephen Bradley

    User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.

    The explosive growth of e-readers and e-books is a strong endorsement of consumer demand to both publish and consume written work. Historically, writing and publishing a complete book has been a daunting proposition for the average consumer - but today non-professional enthusiasts have the opportunity to participate with others in the creation of new types of stories that build on the contributions and inspiration of many... stories that develop and unfold before their eyes, where they are both creator and consumer at once.

    At 5:45pm to 6:00pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

Sunday 11th March 2012

  • 140 Characters vs. 14000 Words: The New Long Form

    by David Plotz and Evan Ratliff

    In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Cookbook 2.0: The Future of Recipe Content

    by Adam Salomone and Bruce Shaw

    Whither the cookbook? It’s a question that publishers, authors, agents, just about anyone in the industry is asking. Questions around content generation, monetization opportunities, and new media all have prompted great rethinking of the processes by which cookbooks come to market. But what does that mean for changing traditional models? And how do content creation methods evolve with the advent of user-generated and blog content?

    This session is meant to explore some of these issues in depth, by looking at what publishers are doing today and how that can change in the future. We’ll explore a variety of questions on the topic, breaking down the conversation around content, monetization, and new media promotion. What are some of the upcoming content monetization channels? How can publishers become more flexible in their approach to content, both in-print and online? And where do publishers, authors and other constituents fit in the conversation happening online with consumers?

    Along the way, we’ll also discuss methods by which cookbooks come to market going forward, and whether decentralized approaches to content through blogging and self-publishing are viable in the new digital world. And, we'll also look at ways in which new models can be applied outside of cookbooks to the wider content world.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Citadel, Driskill Hotel

  • Tech Writer Meet Up

    by Christine Lagorio

    Get together with other technology writers/journalists for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Big Bend, Hyatt Regency Austin

  • Content and Coding Are Not Commodities

    by Andrei Scheinkman, Benjamin Balter, Raju Narisetti and Jennifer 8. Lee

    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

Monday 12th March 2012

Tuesday 13th March 2012

  • Next Stage: Tear It Up: How to Write a Digital Novel

    by Matt Kennedy, Samantha Gorman, Danny Cannizzaro and Andrew Lewellen

    Mobile devices—particularly tablets—present exciting opportunities to create new forms of the novel. How can we take this great storytelling form from the familiar container of the book to the open frontier of the touch screen? In this presentation, writers, designers and developers will show examples of how these disciplines can work together to pair fictional elements like point of view, themes and tropes with interaction design to create forms of the novel that are both innovate and intuitive. Hear from speakers Andrew Lewellen, Senior Content Strategist at HUGE, who works to make content an integral and compelling component of companies’ digital experiences, Matt Kennedy, of 1K Studios, Samantha Gorman, professor of performance studies and digital literature at RISD, and artist Danny Cannizzaro. Matt Kennedy founded 1K Studios, which provides services including interface design, video production, interactive content development, and programming – creating enhanced digital products based on popular entertainment and media properties.

    At 1:00pm to 2:00pm, Tuesday 13th March

    In Exhibit Hall 3/4, Austin Convention Center