Sessions at SXSW Interactive 2012 about YouTube

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Saturday 10th March 2012

• Hacking YouTube: Science & Secrets of Viral Videos

  by Prerna Gupta

  The goal of this session is to demystify the “viral video” and demonstrate that there is in fact a science to creating viral hits. In this presentation, I will discuss my experiences producing viral videos that have received over 100 million views. I will share what I have learned about crafting a product message in the form of a viral video and maximizing video views. We'll analyze successful videos ranging from small hits (250k-500k views), medium hits (1M-5M views) and monster hits (10M+ views), breaking them down into the key “viral characteristics” that contributed to each video’s success. I will also discuss strategies for integrating product demos with these viral characteristics, and the trade-offs between including substantial product demos versus simple product placements. Finally, I will demonstrate how entrepreneurs on shoe-string budgets can employ these viral video strategies to gain widespread distribution for their products, by examining the adoption of my own product LaDiDa, which became a Top 10 Music iPhone App and has been used to create more than 20 million songs as a direct result of these viral video marketing techniques.

  • Viral Marketing
  • YouTube

  At 11:00am to 12:00pm, Saturday 10th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip

• The VJ in Your Pocket: Mobile YouTube API Apps for Content Creators, Curators and Consumers

  by JJ Aguhob, Jarek Wilkiewicz, Hannah Eaves, Jereme Monteau and Oscar Moreno

  One hour of video is uploaded to YouTube every second and four billion video views happen globally every day. A fast growing portion of YouTube uploads and consumption takes place on mobile devices. The intersection of these trends presents new opportunities for mobile application developers. Come and learn about how YouTube API is used to build engaging mobile apps for content creators, curators (VJs) and consumers. See innovative mobile application examples from early adopters.

  • API
  • Devices
  • Google
  • Mobile
  • VJ
  • YouTube

  At 12:00pm to 12:25pm, Saturday 10th March

  In Rainey St

• YouTube Mobile/Google TV Code Lab

  by Jarek Wilkiewicz and Les Vogel

  Come participate in these free, interactive programming classes. Roll up your sleeves and get waist-deep in code. Whether you’re learning a new platform or are a seasoned hacker, these hands-on sessions will help you apply your knowledge.

  If you are building Android smartphone, tablet or Google TV applications and want to incorporate high-quality YouTube video playback in your product this codelab is for you. This is a hands-on event and requires Android application programming skills on smartphone, tablet or Google TV platforms.

  This is a VIP event and as space is very limited, please apply to attend. To apply please fill out this form: https://docs.google.com/a/google...

  • Code
  • Google
  • Mobile
  • Television
  • YouTube

  At 3:00pm to 6:00pm, Saturday 10th March

  In Rainey St

Tuesday 13th March 2012

• Next Stage: YouTube Refreshed: How to Design for What the World is Watching

  by Josh Sassoon, Heather Traher, Jason Carlin, Marc Hemeon and Rebecca Bortman

  YouTube hosts one of the largest, most diverse collections of voices and faces ever seen or heard in human history. On Dec 1, 2011, YouTube launched a new design for managing that content—the biggest update since the site went online in 2005. Team members involved its design, research, and development will discuss the intent and impact of the project, the design principles and research techniques that shape the new YouTube, as well as some universal lessons of designing for all users. Hear it directly from the professionals behind the redesign.

  • Redesign
  • YouTube

  At 3:00pm to 4:00pm, Tuesday 13th March

  In Exhibit Hall 3/4, Austin Convention Center