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SXSW Interactive 2012 schedule

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Friday 9th March 2012

  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Chevrolet Volt Recharge Lounge

    Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.

    Austin Convention Center: 1st floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Isis Lounge

    Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.

    Austin Convention Center: 1st floor (near 3rd St. & Trinity entrance)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Friday 9th March

    In Austin Convention Center

  • All Day Event - SXcycles

    SXcycles is a complimentary bike share program for Platinum, Gold, Interactive and Film registrants. Tern is providing their "Link D8" bicycles for daily use. Registrants can pick up a bike with helmet, locks and BioLogic lights and Commute Bag (so long as supplies last), and be on their way to satellite campuses, film venues or nighttime happenings. Come to 513 East Cesar Chavez Street, directly across from the Austin Convention Center, to pick up one of these sweet Tern Bicycles and enjoy this eco-friendly way to explore the city and all that SXSW has to offer!

    At 9:00am to 2:00am, Friday 9th March

    In SXCycles Tent

  • Hug the Grinch! Win a Macbook Air!

    by Wenxiang Wu

    At the South by Southwest (SXSW) festival, Zopim (www.zopim.com), a leading provider of cloud-based Customer Engagement solutions, will hijack the city of Austin, TX to sow the seeds of customer love.

    Leveraging SXSW attendees' infamous love for the fun and wacky, "The Support Grinch", a superbad green monster will be unleashed onto the streets on 9th March 2012. He will terrorize innocent civilians with his unsanitary vocabulary, outrageous hairdo and evil smirk.

    Fortunately, his green Achilles' Heel is well-documented - the Support Grinch hates hugs. This SXSW, join hands with thousands of heroes on HugTheGrinch.com to hunt the Grinch down. Snap photographic evidence of your loving heroics, and stand a chance to win great prizes, including the ultimate MacBook Air, sponsored by the customer lovers from Zopim!

    Very much like the free hugs movement, our goal is to spread spontaneous fun and happiness at SXSW through this mobile game that we conceived in our spare time over the past two weeks.

    Linking back to our business, customer engagement software is only part of the equation for customer happiness. We see our users inject great passion, humor and spontaneity when using Zopim to chat with their customers. This reinforces our belief that true customer joy can only be delivered when people within the organization are truly happy, in line with the values of the Delivering Happiness movement.

    About Zopim

    Aside from this fun HugTheGrinch side project, our full time job is building amazingly simple customer engagement tools. Our award winning flagship product - Zopim Live Chat - has helped more than 35,000 online businesses wow their customers through real time chat engagement. With Zopim, our customers are happily targeting high-value website visitors, chatting directly with customers, building great relationships and increasing brand equity, everyday.

    At 9:00am to 5:00pm, Friday 9th March

    In Austin Convention Center

    Coverage photo

  • BBQ Crash Course

    Network with fellow SXSW attendees while savoring Texas' best BBQ. Music from Beaver Nelson. Celebrity surprise from Foodspotting.com. Pre-registration required.

    Cost for the BBQ Crash Course is $50 per person -- and you must be a SXSW registrant to attend. Purchase your ticket for the event when you register for SXSW. If you have already registered for SXSW Interactive and would like to purchase a ticket now to the BBQ Crash Course, please contact reg@sxsw.com.

    At 11:00am to 2:00pm, Friday 9th March

    In East Tent, Brush Square Park

  • Tech Career Expo

    Land a new (or better) job at SXSW. Chat with over 30 hot companies, from startups to established firms. Openings include development, design, engineering, management, marketing and sales.

    At 11:00am to 5:00pm, Friday 9th March

    In Austin Music Hall

    Coverage link

  • Taco Table

    Hungry for some of Austin’s best Tex-Mex food during your stay at SXSW? Then don’t miss SXSW’s first-ever Taco Table on Friday, March 9 at 12:30 pm at Palm Park (711 East 3rd Street; just one block from the Austin Convention Center). Your $25 ticket to this top-notch networking event will be good for admission and savory, satisfying and spicy lunchables from several of Austin's best-loved taco outlets. This event is a great chance to conveniently sample some killer Tex-Mex in the company of like-minded souls. Participating restaurants include Taco Deli, Habanero Mexican Café, and Matt's Famous El Rancho. In addition to tacos, there will be plenty of queso and a variety of tangy salsas. Attendees also receive two complimentary adult beverages and incredible pre-event networking. Tickets to the Taco Lunch on Friday, March 9 are available to all SXSW Interactive, SXSW Film, SXSW Gold and SXSW Platinum badgeholders. Tickets available on-site at Palm Park.

    At 12:30pm to 1:30pm, Friday 9th March

    In Palm Park

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 406, Hilton Austin Downtown

  • All Day Event - GE Garage

    Want to make 2012 the year that you learn how to 3-D print or wield a blow torch? Then roll-up your sleeves and come by the GE Garage to meet our experts, who will teach you how to make manufacturing magic. All fellow SXSW makers, tinkerers, and inventors invited – no experience required!

    At 1:00pm to 6:00pm, Friday 9th March

    In GE Garage

  • Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 602, Hilton Austin Downtown

  • Half Day Event-IBM Future of Social Lounge

    How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 1, Austin Convention Center

  • Half Day Event-Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 19AB, Austin Convention Center

  • Half Day Event-The Americans Elect Lounge

    Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.

    We'll have charging stations, classic board games like Battleship, Connect Four, and Operation, videos to watch, swag, and a version of Rock 'Em Sock 'Em Robots that we modded with donkey and elephant heads just for SXSW!

    And if you happen to see a giant plush elephant and donkey walking around SXSW, they're with us. Like the two parties, they can't agree on anything. Tweet photos and videos of them in action at #donkeyVelephant and you could win your own Limited Edition Rock 'Em Sock 'Em Robots: Donkey v. Elephant Edition. Only five exist in the world!
    More about Americans Elect:

    We're hosting a national online primary this summer. Any registered voter can participate, and whoever the American people choose will be on the ballot nationwide, right next to the Republican and Democratic candidates.

    We're nonpartisan, so it's completely up to you to pick this third option. We're using the internet to empower voters and circumvent the two parties. Together we'll pick a president, not a party. Check us out at www.AmericansElect.org !

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 7, Austin Convention Center

  • Half Day Event-The Beacon Lounge

    The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 8BC, Austin Convention Center

  • Half Day Event-The Circus Mashimus

    Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 3, Austin Convention Center

  • Half Day Event-The Lift presents: Latin America Innovation

    The Lift invites you to discover Latin America as a source of technological development and possible investments for the years to come. With a selection of some of the best projects generated in Latin America, this lounge hosts Latin American start-ups, socially-innovative projects, a showcase of amazing artists working with technology and other creative outputs from Latin America’s prime creative industries. You know the flavour, come and get to know innovation from Chile and Argentina to Mexico.

    At 1:00pm to 6:00pm, Friday 9th March

    In West Tent, Brush Square Park

  • @TVEngagement: Does Social Media Drive TV Ratings?

    by Ellen Stone, Colin Helms, Susie Fogelson, David Jones and Tara O'Donnell

    Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

  • Afternoon Event - Registrants Lounge presented by MOFILM

    The Registrants Lounge presented by MOFILM, located on the corner of 4th and Neches right in front of the Austin Convention Center, is the meeting place for SXSW registrants to network and grab a drink.

    At 2:00pm to 7:00pm, Friday 9th March

    In Registrants Lounge

  • battle for the soul user: gamification's darkside

    At 2:00pm to 2:00pm, Friday 9th March

    In Ballroom A, Austin Convention Center

  • Branding Without Bullshit: Building Social Media-Proof Brands

    by Valerie Petrusson, Bobby Johns, Britton Upham, Rick Wittenbraker and Henri Mazza

    Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ willingness to share them in the moment – can make or break a brand. For brands, it’s not what you say but what you do. No longer can brands hide behind a façade of artifice. A big idea and a break-through campaign may generate buzz, but is it a big idea that could be slapped on to any other brand in the category? If so, the rewards will be fleeting.

    Austin is an incubator for the quirky and creative. It’s also an epicenter for authenticity, with a culture not afraid to call bullshit. We’ll explore what it takes to build a brand with the authenticity to sustain and flourish in the cynical, exposed world of social media-empowered consumers: the rewards, but also the risks, and the challenges you can expect to confront along the way.

    Panelists from some of Austin’s most beloved brands -- Alamo Drafthouse, Hotel San Jose, YETI coolers, and McGarrah Jessee, brand advisors to Shiner Beers, Whataburger, Costa sunglasses and Frost Bank –- will share their stories and discuss the paths they took to achieve success.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capital Ballroom A, InterContinental Stephen F. Austin

  • Brands As Patterns

    by Walter Werzowa, Greg Johnson, Marc Shillum and Robin Lanahan

    Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value? This panel will debate, show examples and outline a new model within which experience designers show how brands should behave.

    If you can't make this session, an encore presentation will be given on Saturday, March 10: 9:30am at the Austin Convention Center in Ballroom EF.

  • Building a Jewish Presence Through Social Media

    by Brian Block, Jennifer-Joy Bronk, Bob Watts, Leisa Holland-Nelson and William Daroff

    Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit in a digital world is a highly effective endeavor, and a new feat for organizations nearly or exceeding a century in age! This panel’s discussion will focus on three key issues:( 1) Targeted Update Messages; (2) Bridging technological gaps between community leaders/communicators and social media experts; and (3) Community Engagement.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

  • Change Happens: Improv for an Unpredictable World

    by Jordan Hirsch and Amanda Hirsch

    "You're fired."
    "The test results are positive."
    "We're out of beer." Change happens - how you handle it is up to you. Improv can help. In past SXSW workshops, we've explored how the lessons of improv comedy apply to everyday life and business. This year, we'll focus on how improv can increase your adaptability - a critical skill in today's workforce, not to mention, key to maintaining your sanity in our unpredictable, fast-changing world. Learn how the skills actors and musicians use to invent on the fly can help reduce stress and make you a positive, unflappable leader, no matter what your career path, station in life, or zodiac sign. Come join us for a session filled with games, laughs, and interactive discussion grounded in real-world examples. You'll leave armed with skills you can use the next time the world throws you a curve ball (i.e. immediately). Marcus Aurelius said, "The universe is change; our life is what our thoughts make it." We couldn't agree more.

    At 2:00pm to 3:00pm, Friday 9th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

  • CNN's Black in America / Silicon Valley: Aftermath

    by Wayne Sutton, Hank Williams, Hajj Flemings, Soledad O'Brien and Jason Samuels

    In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of the issues underlying low minority representation in the tech industry. This panel will discuss the issues raised, things not seen in the documentary, and the aftermath of its airing. Panel participants will include Soledad O'brien, the documentary reporter, and Anchor of the CNN Morning Show, Jason Samuels, the producer of the Black In America Documentary, and New Me Participants Hajj Flemings, Hank Williams and New Me co-founder Wayne Sutton.

    At 2:00pm to 3:00pm, Friday 9th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Designing for Context

    by Andrew Crow, Leah Buley, Ryan Freitas, Ben Fullerton and Nate Bolt

    As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?

    Whether you design mobile apps, services or web experiences, you know that people have different needs and desires. Those issues are complicated further by a landscape of technology.

    This discussion will highlight these new challenges and offer solutions based on years of design experience. Topics include:

    • What should you be aware of when designing a product or service for use in various locations and environments?
    • How does motion and distraction affect interaction and content design decisions?
    • Do you provide for casual use vs. urgent need?
    • How does the form factor or input method of your device steer your design efforts?
    • What happens in an ecosystem of products?
    • How does social and cultural context play into the strategy of your design?

    At 2:00pm to 3:00pm, Friday 9th March

    In Town Lake Ballroom, Radisson Hotel & Suites Austin-Town Lake

  • Digital vs. Print: Storyboard to Digital Delivery

    by Keith Barraclough, Chris Wilkes, Joe Simon, Liz Schimel and Perry Solomon

    This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barraclough, the panelists include CTOs, digital marketers, programmers and digital publishing pioneers from major publishing houses who all have a hand in generating unique digital content along with translating print content into an interactive format. The panelists will share feedback from real-world users describing how they interact with digital content differently than print. Additional topics of discussion include: how advertisers are making the shift from print to digital, how technology is personalizing the magazine experience, how workflow tools have changed now that the month-long print lifecycle no longer applies and how publishers are collecting and using metadata to enhance the reader experience.

    At 2:00pm to 3:00pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

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