Sessions at SXSW Interactive 2012 matching your filters

View as grid

• Mining Diversity: Developing a Community of Color

  by Trevite Willis

  Communities of color are never a homogeneous or monolithic group. So developing an ethnically diverse community will require more than focusing on statistics such as income and education levels. Knowing where to find communities, how they engage and what platforms work best are essential in developing campaigns that can reach multiple communities. The session will discuss best practices and examples from companies & brands who have successfully developed communities.

  • Brands
  • Community
  • Diversity
  • Education

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 5ABC, Austin Convention Center

  Coverage audio clip