Sessions at SXSW Interactive 2012 matching your filters

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• Future of Entertainment: Viewer Becomes User

  by Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang and Tom Thai

  Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

  • Entertainment
  • Mobile
  • Social Media

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 18ABCD, Austin Convention Center

  Coverage audio clip