Add an eventSessions at SXSW Interactive 2012 matching your filters
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Startup Marketing: Big Results with a Small Budget
by Krista Neher and Saul Colt
Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.
In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.
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Fireside Chat with Vic Gundotra on Google+
by Guy Kawasaki and Vic Gundotra
Vic Gundotra will participate in a fireside chat with Guy Kawasaki to discuss the Google+ project. Vic will share how the product has grown since the initial launch, some of the lessons learned and the challenges the Google+ team faced along the way.
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How to Be Acquired & Stay Happy
by James Home and Marcy Swenson
Congratulations: you've been acquired! First comes an initial high from the money and the attention.
Often company acquisitions that seem like a great idea result in disappointment, a mass exodus, the technology being tossed aside, and hard feelings on both sides. But every once in a while, an acquisition results in the team feeling like they got a big win, not just financially, but that it moved their product & careers forward in a way that would have taken them much longer otherwise.
During this core conversation, we'll share stories of acquisition successes (yes, they exist!), and draw out what worked well. The goal is to provide those that are looking to be acquired with some guidelines for what to watch out for, and how to pull it off as successfully as possible.
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How to Lose Co-Founders and Alienate Startups
by Kathryn Minshew, Orian Marx, Seth Blank, Vivek Sharma and Alexandra Cavoulacos
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.
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Storytelling for Entrepreneurs & Startups
by Lyn Graft
Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained
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How Start-Ups Do Deals with Industry Titans
by Alex Barnett, Jay Lee, Pamela O'Hara, Scott McMullan and Sunir Shah
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!
How do you close that deal? How do you even get them to notice you? The good news is that big companies get big by working with innovative companies like you. The bad news is they also get big by stepping on companies like you.
How do you hold your own against big companies? Who can you trust and how much information can you trust them with? How do you decide which big deals to do and which ones to avoid?
This panel pits together three industry giants, Google, Intuit and American Express with two scrappy startups, BatchBlue and FreshBooks. After many rounds of negotiation, deals have been struck that have been lucrative for each party and a win for their mutual customers. Hear how these start-ups have built great relationships, launched successful partnerships and stayed in the game without being gobbled or squashed.
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Launching Companies in Regulated Industries
by Aza Raskin, Matt Harris, Shamir Karkal, Jessica Scorpio and Adam Oliveri
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.
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The Lean Startup: The Science of Entrepreneurship
by Eric Ries
The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
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Understanding Start-Up Equity and Compensation
by Justin Fishner-Wolfson
Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.
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