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  • The White House on the Road

    by Jose Rico and Giovanni Rodriguez

    With the commoditizaion of digital technologies for engagement, organizations are beginning to see the opportunity to go one step further by bridging the gap between the virtual and the physical worlds. Hear how a group inside the White House has launched a digitally-powered program to enable live engagement with Latin-America citizens throughout the US. A key component of the program is a multi-city event series where the White House will send officials to meet, engage, and work with local leaders on a wide range of projects. Featuring key White House staff leading this initiative, “THE WHITE HOUSE – ON THE ROAD” explores what could be the next frontier for interactive – “an intelligent return to the physical world.”

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 10AB, Austin Convention Center

    Coverage audio clip

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