Add an eventSessions at SXSW Interactive 2012 matching your filters
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A Penny Press for the Digital Age
by Fiona Morgan, Jessamyn West, Ryan Thornburg, Tom Stites and Norberto Santana Jr
In the 19th century, the “penny press” revolutionized journalism by covering news that appealed to the broadest possible public. Today, as media organizations struggle to monetize online coverage and chase tech trends, they have all but abandoned less-than-affluent readers — and with them, the commitment to public service journalism. According to Pew, fewer than half of Americans who make under $75K a year go online for news. This panel will reconsider the digital divide in terms of information as well as technology. We’ll explore how low-income and working-class people – the majority of Americans – can be included in the future of online news. We'll discuss new models for participatory, data-driven local journalism. We’re not trying to save newspapers or kill them off. Our aim is to help bring journalism back to those who punch a clock. This Future of Journalism Track is sponsored by The Knight Foundation.
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Big Ol' Babies: Why Baby Boomers=Public Media FAIL
by Adam Schweigert, Dee Kapila, Jonathan Coffman and Vivian Schiller
Public Media, or at least the public media funding model, has been cited as the future of the journalism industry. As Public Media continues to face funding challenges, there is an ongoing face-off between digital natives working towards innovation and baby boomers working to stay buoyant during uncertain times. The two groups seem to constantly disagree about what public media should be doing at this moment in time. Are the decisions made by the older generation too safe? Conversely, where are baby boomers' decisions risky but misguided? Legacy staff need to regard their younger colleagues as valuable resources necessary for the survival and success of public media moving forward. What themes of conflict are emerging between the two generations across organizations? This panel identifies the top 10 key challenges contributing to the stagnancy of public media and explores what actions we would take to ensure public media's future if we were in charge.
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When Copyright Trolls Attack
by Charles Mudd, Mitch Stoltz and Parker Higgins
On 2010, the U.S. Copyright Group quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, who started off as unnamed "John Does", were accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. The organization went on to sue thousands of defendants at a time, hoping to extract quick and easy settlements. By the end of the year, U.S. Copyright Group had been joined by similar companies that sued people all over the United States for allegedly downloading porn and for reproducing newspaper articles in blogs. In less than two years, copyright trolls have sued almost 200,000 people.
Who are the copyright trolls? What should you do if you are a content owner approached by copyright trolls? What should you do if you are one of the 200,000 people being sued? And what is being done about this new and disturbing business model?
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Philanthropy Is Not the Future of Journalism
by Janet Coats and Nicole Hollway
While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.
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Rethinking How to Communicate Science
by Laura Hermann
It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.
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Rise of Analytics: Impacting the Editorial Process?
by Chris Reynolds and Jacob Young
The rapid proliferation of choices at the readers' fingertips for accessing content has made the editor's job more complicated than ever. Behavioral analytics will uncover when readers want what content, where they are when they want it, and if they want it on their phones, tablets, or PCs. Understanding user behavior across these platforms will not only guide the editor on how to deliver digital and mobile content but also offer new insights on how to deliver traditional, offline content to improve the readers' overall experience with the brand.
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Rude Awakening: Content Strategy Is Super Hard
by Karen McGrane, Kristina Halvorson, Mark McCormick, Erin Kissane and Joe Gollner
It's official: "content strategy" has become a trendy buzzword phrase that everyone is using to describe everything remotely related to content. SEO content strategy! Social media content strategy! Content marketing content strategy! Wait. This sucks. Weren't we just starting to focus on The Important Stuff? The messy, complicated content stuff that companies have been ignoring for years? What needs to happen now if we're finally going to get this content thing right? Four of the brightest minds in content strategy will tackle some the toughest issues our companies are facing: cross-platform distribution, governance, legacy content, distributed publishing, and trying to prepare our content for future technologies we can't possibly predict. This Future of Journalism Track is sponsored by The Knight Foundation.
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The New Hollywood: Building Celebrity Brands Online
by Kevin Winston, Meghan McCain, Miles Beckett and Nathan Coyle
Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.
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Data Visualization and the Future of Research
by Johan Bollen, Joshua Greenberg, Lee Dirks and Marguerite Avery
Data are the building blocks of information, fueling our algorithmic digital world. But with so much data being produced, how can we process it? Visualization techniques allow users to understand vast amounts of data that we can’t parse. Get up to speed on techniques of data visualization from scientific researchers and scholars working in informatics, computer science, and physics – and see how these tools can help you understand Twitter. And data analysis and visualization isn’t just for science. The digital humanities movement shows us that innovative data practices aren’t just for science anymore. See innovative digital humanities research in data mining and visualization that will have you thinking differently about literature and history. This panel focuses on developments in data visualization strategies but will also covers the basics of data, some major issues with data analysis and data visualization, and prominent theories of visualization.
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The Curators and the Curated
by Maria Popova, Max Linsky, Mia Quagliarello, Noah Brier and David Carr
At the heart of our conversation: the relationship between publishers of original content and the web’s most influential curators. Seems simple, right? Content creators get eyeballs and curators get work to share. But with some curators dwarfing publications in size and influence, and with some publishers investing heavily in curation projects of their own, that relationship is getting a little complicated. We’ll get our hands dirty and break down just how important curators and publishers are to each other, how money plays into things and how attribution has become a lost art. Other fun stuff you’ll learn: what makes a curator influential, how content-creators can be curator friendly (and vice versa), and the evolving distinction between curation and aggregation. This Future of Journalism Track is sponsored by The Knight Foundation.
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Tweeting Osama’s Death: From Citizen to Journalist
by Sohaib Athar and Steve Myers
Within hours of learning that Osama bin Laden had been killed in Pakistan, Twitter users realized that a man had unknowingly live-tweeted the raid. Sohaib Athar (@reallyvirtual) showed what happens when ordinary people, by chance, find themselves in the middle of newsworthy events: They act like journalists, sharing information, asking questions, and working with others to figure out what happened. The speed with which his tweets traveled the world show how Twitter can turbocharge simple acts of citizen journalism by spreading them to new audiences. Steve Myers, managing editor of the Poynter Institute’s website, will describe how Athar’s tweets illustrate citizen journalism practices and how U.S. journalists learned of them so quickly. Athar, in his first trip to the U.S. since bin Laden’s killing, will describe what happened, what it was like to be in the middle of an international media scrum, and how the incident has affected his views of the media and changed his use of Twitter.
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Reporters & Evangelists: Politics of Online News
by Andrew Gruen, Mary O'Hara, Prajwal Ciryam and Shira Toeplitz
How much does ideology matter for online journalists and news sites? People talk about a fractured web of ideological bubbles where liberals go to Daily Kos and conservatives to The Daily Caller. But do more traditional media outlets use ideology as a way to make their brands stand out online? Does taking an ideological position on the Web damage a reporter's credibility? Is selling your ideology a good way to make a living on the internet?This panel assembles an all-star cast of reporters from the BBC, The Guardian, Politico, and even Ohmynews.com in Korea to debate that question. Between them they have written for some of the top online news sites on three continents and have appeared on ABC, CBS, CNN, CNBC, MSNBC, and FOX. Representing a range of political attitudes and journalistic creeds, the panel will seek to answer: What is the role of ideological journalism in online news? This Future of Journalism Track is sponsored by The Knight Foundation.
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Think Global, Blog Local: The Regional Tech Blog
by Danielle Morrill, Danny Schreiber, Mike Bollinger, Rick Turoczy and Sean Blanda
While TechCrunch, GigaOM, ReadWriteWeb and other major tech blogs inform tech enthusiasts of the more exciting and press-savvy startups, tech blogs such as Silicon Florist, Silicon Prairie News, TECHdotMN and Technically Philly are dedicated to continual coverage of both the loud and quiet startups in their area. This panel will look at the importance of regional tech blogs, how they got their start, revenue models and methods of gathering story leads as well as case studies of startups they've discovered that have gone on to capture national and international press.
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- Sheraton 13