Sessions at SXSW Interactive 2012 matching your filters

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• I'd Bump That: NFC Growth from Play Will Pay

  by Paul Gelb

  NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.

  • Mobile
  • Near Field Communication

  At 1:00pm to 1:15pm, Sunday 11th March

  In Texas Ballroom 4-7, Hyatt Regency Austin

  Coverage audio clip