The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.
Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…
The blogosphere is abuzz with bubble talk and predictions of a spectacular collapse just over the horizon. Is the Internet finally coming home to roost? Or have investors and entrepreneurs thrown caution to the wind and are recklessly ignoring the lessons of 1999?
Structured as a debate, this session will feature top VCs, entrepreneurs, and reporters with strongly opposing points of view on the current climate. We will ensure representation from the current crop of Internet darlings. The panel will begin by presenting data on new VC financings and IPOs – and then let the panel weigh in with their interpretation of the data. The moderator will be sure to provoke fact-based arguments from each panelist and to ensure lots of debate on how to characterize the current market. And we’ll end by forcing each panelist to make a prediction as to what the rest of 2012 will look like.
The organizers will ensure a current panel by inviting recognizable entrepreneurs with recent financings or exits to participate.
APIs are becoming ubiquitous, but they are really hard to design well. In this talk, we'll discuss how to design and implement an API that isn't just functional, but makes people stand up and cheer. We'll also cover tips for integrating with other people's APIs.
But an awesome API isn't just a feature. APIs are currently transforming the world, just like open source software has changed the world for the last decade. We'll talk about how this transformation impacts developers and changes the rules.
Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.
Why can’t the connecting to the cloud be that easy? Soon, it will be. The Amazon Kindle 3G is a prime example of where we’re headed with always-on connectivity, and while the concept of hot-out-of-the-box devices that automatically connect to the cloud is nothing new, we are closer than ever to seeing this become more widespread.
This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.
Traffickers use technology every day to outsmart law enforcement, non-profit organizations, government agencies and concerned citizens around the world. Human trafficking is a highly lucrative business - the third largest organized crime following drug and arms trafficking. It is time that we take a collective stand against this horrendous crime against humanity. If traffickers can use technology to run their illegal business, why can't we use it for good - to thwart them and prevent human trafficking? We just have to be as creative, relentless and savvy as these criminals.
Enter Rapid Report and Response or R3, which uses cell phone and SMS technology ubiquitous throughout the world. We want to make it easy for everyday citizens to join the movement to report and prevent human trafficking using a device with which they are totally comfortable.
In near real time, we will map human trafficking incidences and follow their progress over time as SMS reports pinpoint suspected or actual trafficking situations. This will be the first time technology will be used in such an aggressive way to stop this heinous crime.
Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.
by Khoi Vinh
What comes after just reading on iPad? A new form of creation that's much closer to consumption than what we saw on desktops and laptops. Mixel co-founder and CEO Khoi Vinh takes a look at the journey that led him to create Mixel, the world's first social collage app. Its goal is to get non-artists making art, and Vinh will look at the ways in which the social network has met, exceeded and fallen short of that goal.
or How I learned to stop worrying and love the economic collapse.
Based on my research on the Future of Alternate Currencies and Transactions I will share technology usage trends, visions of future payment systems, how we can get there and why we need to pursue Alternate Currencies. Why the current economic troubles are actually good for us and how we can strengthen the resilience of our local economies.
This will be a positive presentation - acknowledging the hard problems, but not limited to solving them within our current paradigm.
I will cover: NFC, Square, collaborative consumption, local currencies, time banks, bitcoin, ven, payment trends (on, off and mobile), externalities, market system, gift economy and more.
by Paul Gelb
NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.
by Jeff Wilson
Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. In recent years, a few, key technical advances have produced an interesting twist changing not simply popular subjects or composition but changing the way we may experience art.This session will look at how today's technology impacts the industry of art, define a digital "art experience", and what it means to extract work off the gallery walls. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.
Everyone's heard of I Am T-Pain, Pandora, and Turntable.fm but app developers on the next bleeding edge are pushing the envelope with features from the stunningly practical to the wildly "out-there" that many within the industry may not have heard of before. Within these entertaining apps lies advanced technology with practical applications across the board. Let's take a tour of the most advanced, wackiest music apps that exist -- or are on their way to existing.
by Rob Garner
With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses. This session will discuss the implications of new TLDs, discuss the birth of the "search optimized gTLD," review a history of other gTLDs such as .travel, .jobs, .asia, and .museum, and review some of the possible proprietary and registry applications of a new TLD. An overview of the registration, auction, and challenge process will also be presented. Voteforthispanel.now, and we look forward to SeeingYou.There.
by Ross Perez
Data has been freely available on the web since its inception, but it has always been difficult to access and even harder to digest. Recently, a small but growing group of intrepid data geeks have been scrounging the web for data and turning it into something useful and comprehensible: an interactive visualization! This presentation will show you some of the most intriguing visualizations that have been published in the past year and even how to create your own. Perhaps most importantly, you will leave understanding why these visualizations and their creators are so important to the future of the web.
by John Musser
Open APIs are hot. Developers can now choose from thousands of open APIs, with hundreds more released every month. Some of these APIs serve billions of calls per day. But the API universe is changing rapidly with new opportunities and challenges on the horizon. This session will help by taking an "API deep dive" and answering many of the key questions about the state of the open API market today: What are the key trends? Who are the API leaders? What are the business models? What are the key technology debates and issues? What strategies are working today and where should you look to see where this is headed?
Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.
by Tom Censani
With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.
by Jon Bell
Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?
Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.
by Jeff Gothelf
Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.
The Occupy Wall Street Movement began in September, 2011 with the goal of holding a 24/7 public protest at the nerve center of American finance. Uniquely among American mass protest movements, the "occupation" used a variety of specially configured audio, video and social media resources to built an independent media capacity to extend the reach of its message and bypass mainstream media filters. These systems emphasized the role of the citizen observer over traditional media engagement strategies, and by creating "news" and validating events through shared experience, they helped the occupation movement achieve and sustain critical mass. This panel features members from various occupation sites who have worked on national media efforts.
The art of the no-decision decision: getting people to change without thinking. How do you change behavior? We are at mental capacity, and most external attempts to change our behavior fail because they require too much mental energy; any deviation from the status quo is asking too much. Behavioral economists and corporations alike are tapping into this idea of the no-decision decision, from combating obesity with the size of our popcorn buckets to engineering higher game engagement with an ugly carpet. How can we pull this lever to improve user experiences? Which companies are already doing this successfully? By employing semantic technologies we can lower the barrier to behavior change and engineer structures that facilitate the very change we seek – whether it is improving the health of a generation or propelling a social movement from 'awareness' to 'action'.
This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.
by Scott Jenson
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.
This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.
This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.
This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.
9th–13th March 2012