Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!
9th–13th March 2012