Sessions at SXSW Interactive 2012 matching your filters

View as grid

• The Secrets of Scaling Two-Sided Markets

  by Adam Erlebacher and Rachel Schutt

  A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets along with the feedback loops that grow and sustain them. We'll examine not only the strategies, but also the underlying mathematical models that enable their growth.

  • Marketplaces

  At 11:00am to 12:00pm, Monday 12th March

  In Longhorn, Omni Downtown

  Coverage audio clip