by Adam Erlebacher and Rachel Schutt
A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets along with the feedback loops that grow and sustain them. We'll examine not only the strategies, but also the underlying mathematical models that enable their growth.
9th–13th March 2012