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Sessions at SXSW Interactive 2012 matching your filters

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  • Subtext and Shipping: The Lesbian Community Online

    by Trish Bendix and Elisa Kreisinger

    Jo and Blair on Facts of Life; Cagney & Lacey; Marlene Dietrich and any woman she shared the screen with. Before lesbians were allowed to be part of mainstream pop culture, gay women lived for subtext. As visibility increases, queer women dominate blogs, forums and social media sites like Twitter and Tumblr, “shipping” or “slashing” these fictional female couples (and the actresses who play them). The result is a whole new kind of relationship between online content and users. AfterEllen.com editor Trish Bendix and video remixer Elisa Kreisinger will discuss how cultivating these female-heavy fandoms though editorial and video has encouraged a consistent demand for new content for this active and ever growing niche audience.

    At 3:30pm to 4:30pm, Monday 12th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

  • Community & Influence: How Not to Piss People Off

    by Evan Hamilton, Maria Ogneva, Frank Eliason and Megan Berry

    Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom B, St David's Bethell Hall