Sessions at SXSW Interactive 2012 matching your filters

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  • @BettyDraper's Guide to Social Storytelling

    by Helen Klein Ross

    Making a story social isn't all about marketing. It's also about helping to build a better narrative – extending and enriching the story, whether your story is driven by a fictional character or a brand. We'll examine current examples of advertising, transmedia, brand fiction and branded content to determine what makes stories work for today's social audiences--and what makes them fail.

    At 9:30am to 10:30am, Monday 12th March

    In Longhorn, Omni Downtown

    Coverage audio clip

  • Get Bold: Using Social Media

    by Sandy Carter

    Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever.  How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!)  as we did in marketing?   How do companies become a Social Business?   Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.

    At 10:00am to 10:20am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • The Promise and Pitfalls of Real-Time Marketing

    by Jim Dowd, Rick Wion, Abby Klanecky and Jeff Beringer

    Wondering how to stay relevant in today's 24x7 media environment? You're not alone.

    Today, brands aren't built just through carefully orchestrated ad campaigns or splashy publicity stunts. Perceptions are also formed through the news stories of the hour and the timely stream of online conversations about brands.

    Savvy marketers are retooling their communications practices to market more nimbly and take advantage of fleeting opportunities, online and off. It's the age of extemporaneous marketing.

    In this lively panel, media experts from communications consultancies and blue chip consumer and b2b brands will debate the merits of real-time techniques in the marketing mixes of the future.

    Panelists will discuss real-time marketing's value, practical tips for how to bring it to life in your organization, and what the future holds for early adopters. New research findings will also be unveiled, providing fresh insights on real-time marketing's impact on consumer perceptions and behaviors.

    Along the way, this panel will provide tangible examples of organizations that are doing it right -- and frank discussion about brands that botched real-time marketing efforts from the word go.

    Attendees will walk away with a better understanding of what real-time marketing can do for their businesses, and some sage advice on how to prepare for the future.

    At 12:30pm to 1:30pm, Monday 12th March

    In Rio Grande, Hilton Garden Inn Austin Downtown

    Coverage audio clip

  • Community & Influence: How Not to Piss People Off

    by Evan Hamilton, Maria Ogneva, Frank Eliason and Megan Berry

    Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

    At 5:00pm to 6:00pm, Monday 12th March

    In Capital Ballroom B, St David's Bethell Hall