Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.
For every brand turning on a new listening program or focusing on engaging their users online there is a lot of attention on the topic of social media strategy. Brands that don't have one are desperately chasing one - yet the problem is no longer a lack of strategy. That's so 2011. The problem now is that more and more brands are becoming strategically unlikeable. Being social isn't the same thing as being likeable. In some cases, they are actually opposite. In this panel, we will talk about the one principle that every successful person already knows, yet the one that has eluded so many brands ... why likeability is actually the golden trump card, and why brands are historically so bad at it. From examining the lessons from completely unlikeable leaders like Steve Jobs or Rupert Murdoch to sharing the theories of building likeable brands and the new culture of "likeonomics," Rohit Bhargava and Dave Kerpen, two bestselling authors will take audience members inside what it means to be unlikeable and offer real tips on how to avoid falling into that trap ... as a business and as a person.
Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.
How do you get reliable information about elections? Many voters get their information about who is running for election and what the issues are from friends and family. Increasingly, those friends and family are online, getting their information from social media sources and passing it on. What’s the conversation between voters and election officials? What’s the potential for increasing civic engagement through social media? This panel will discuss breakthroughs and cautions, experiences and pointers. What you learn about who is using what and why will surprise you.
by Sandy Carter
Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.
by Shauna Dillavou
Mexico’s Drug Trafficking Organizations (DTOs) use various types of social media to influence and manipulate public opinion. At the most basic level, DTOs regularly post videos to Youtube of interrogations, beheadings and dismemberments of rival gang members, to intimidate other groups and the public. Myspace is another soft influence tool; profiles abound that glorify the narco-life, including photos of fast cars, blinged-out weapons, and scantily-clad women. Narco-ballads, increasingly banned on Mexican airwaves, are also available on Myspace. Blog del Narco and parrot sites provide direct interaction between DTOs and the public. These sites anonymously post images of DTO communications hung on freeway overpasses or pinned to victims’ bodies, delivering threats to rival gangs, politicians, and police, and seeking the public’s favor. Citizens once used Twitter to warn of violence along routes to work and school. Now, DTOs pose as concerned citizens and to encourage the online citizen watch to help them locate rival gangs and law enforcement. DTOs use smart-phone applications to communicate, and to navigate the border region without law enforcement detection.
The social web lets us send out a constant stream of Facebook likes, Twitter tweets, Foursquare check-ins, social commerce reviews, and other recommendations about things we’ve experienced and want to share with our friends. These products, services, businesses, places, movies, music, articles, etc. are expressions of customer and influencer engagement and loyalty that brands have successfully started to leverage to grow their businesses.
But what about the other side of the stream: the trusted referrals and recommendations we receive from our friends, as well as the things we discover on our own, and want to buy, read, visit, or listen to later? In other words: our intent to do something. There is a tremendous and largely untapped opportunity for brands to identify consumers who have overtly expressed interest and to 'harvest their intent' by helping them to bridge the gap between discovery and action with useful, timely and relevant information and offers.
by Dov Seidman
In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.
Instead of guns and knives, the revolutionaries who descended upon Tahrir Square on Feb. 1 packed a potent arsenal of technological tools that ended the corrupt, 30-year reign of President Hosni Mubarak. Their weapons of choice: Twitter, Facebook and YouTube – everyday tools that can be used to plan a party or plot a revolution.
“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world,” wrote one protester in a particularly succinct tweet.
But with one third of the world living under Internet censorship, the tools we take for granted in America are precious commodities elsewhere. When Mubarak’s government hit the kill switch, Facebook, Twitter and YouTube – and those using these tools to rally – were rendered powerless. When the Internet goes black, as it did Jan. 27, how do revolutionaries access these invaluable social channels to communicate, mobilize and ultimately overthrow an unjust government? How do citizens in radio silence tune into the rest of the world – without incurring the wrath of their government? What are the tools behind the tools that every revolutionary should include in his tool kit? And why should you care?
Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.
Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Italy. With European social media use dominated by Facebook, you might assume that the an identical platform allows for easy application of US-focused social media marketing approaches to the countries of the EU.
It couldn't be further from the truth - From tonality, to the willingness to share, to the topics of data security and privacy: In terms of being social online, Europe is different from the US. And Europe is different from Europe. Therefore: adapt your measures! If you want to successfully market your brand and products on a pan-European level – this is the session you need to attend!
by Jaron Lanier and Nicholas Thompson
A conversation between Nicholas Thompson, a senior editor covering technology for the New Yorker, and computing pioneer Jaron Lanier. They'll discuss the virtues of technology, but also the ways it has made us less imaginative, more distracted, and less connected to other people. Lanier is one of the founders of "virtual reality," but he has since become the most prominent critic of what technology has wrought. Last year, he published “You Are Not a Gadget: A Manifesto,” a provocative critique of digital technologies, including Wikipedia (which he called a triumph of “intellectual mob rule”) and social-networking sites like Facebook and Twitter, which Lanier has described as dehumanizing and designed to encourage shallow interactions.
Is Twitter the Borg? Will social media help solve our global challenges? Who's the better captain -- Kirk or Picard? We'll answer these and many other questions from Professor Rotolo's course, "Star Trek and the Information Age," which explores modern issues of technology, society and leadership through examples from Star Trek. The session will also highlight how social media are used as a central component of the course, providing tips and best practices.
As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading the industry in transparency and authenticity in the social media space across social networks, building unfiltered Soldier blogs, interactive web experiences, and designing award-winning blogger outreach campaigns (e.g., throwing Twitter followers out of airplanes). Come hear from those in the trenches about how these programs were established, how Soldiers access social media when deployed, and how the Army has succeeded despite strict security, limited staff and stringent ROI. The panel features Soldier panelists from diverse Army backgrounds who are active in Army's social media programs.
by Tim Washer
Research shows that nearly 73% of people who read corporate blogs are in fact people. And one of the strongest connections we can make with another human is to make them laugh. We'll share a few comedy lessons learned from freelancing on The Onion and Conan and show how those rules can be used to create corporate social media content to breaks through the clutter. We’ll share case studies on how humorous corporate videos earned headlines in the New York Times and inclusion on ComedyCentral.com and helped expand the online community. We'll discuss simple, fun, low-budget approaches to transmedia storytelling, including web documentary series, for both consumer and B2B companies.
In 1985 London boiled in a summer of unrest known as the Boardwater Farm Riots. Some 26 years later, last summer's London Riots began under much the same circumstances yet grew to be dramatically more destructive. The primary difference between the two events: the present-day existence of social media. As a result the London Riots of 2011 were meticulously documented in millions of Tweets, BBM messages, Internet news mentions, and Facebook posts. The electronic record tells a fascinating tale of social media’s role in the chaos, from its provision of “utilities” for riot planners and onlookers to its ability to steer the event’s emotional tone. Framed in the context of the Arab Spring uprising that came before and the Occupy Movement that would follow, this presentation offers a unique view into one of the most devastating illustrations of social media's power the world has known and the role it plays for revolutionaries, rioters, and rebels alike.
Digital and social learning has changed dynamics in the classroom and new opportunities for engagement and collaboration arise daily. Keeping up with change and innovation requires continuous hands-on experimentation. Yet, Higher ed accreditation, tenure (teacher unions), and the academic journal publication system are not equipped for innovation. A lack of understanding and training and no incentive to change the status quo make the cultural shift needed a daunting task. More than a few individuals and schools are moving forward while others are so entrenched in the current system that they are fortifying positions against Social Media. How can we shift the culture of education to harness digital & social learning to embrace change & innovation and transform education.
Everyone Is Gay (EIG) began as a humorous pseudo-advice blog, but has quickly become a safe haven for young people-particularly LGBTQ youth, their families, & friends. Through a combination of social networking sites (Tumblr, Twitter, Facebook, YouTube & Vimeo), the creators of EIG have successfully built a “big gay sandbox” where their audience can anonymously ask them everything from "Will people think I’m a gym teacher if I cut my hair?" to "What do I do if my religious parents disown me when they find out I’m trans?”The relatable advice gurus offer frequently funny & often poignant guidance, personal anecdotes, & professional resources, effectively establishing themselves as the cool big sisters of Tumblr who are there when you need a helping hand or a Beyoncé playlist.This panel will cover the effectiveness of EIG's multiplatform approach, discuss the ways in which the site utilizes anonymity & offer tips on how the Internet can be harnessed to create a positive social impact.
by Erik Qualman
We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best selling author Erik Qualman (Socialnomics) pulls from his newest book Digital Leader and shows how the best and brightest from Hsieh to Jobs to even Jeremy Lin simplify their way to success. Learn Learn how to become a Digital Leader + How to achieve your best life and legacy + Avoid multi-tasking as it is junk food for the brain + How to influence and attract thousands of followers + Why digital shadows are more important than your digital footprint + How to empower others. And why, success is truly a digital choice.
9th–13th March 2012