Sessions at SXSW Interactive 2012 matching your filters

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  • Explorations in Corporate Zoology

    by Tim Hwang

    Normally, we think about businesses as a mere collection of people working together. But, organizations also collectively act as a unit, facing the needs of survival and competing with others for resources. To that end, could we think about corporations and organizations as a unique sort of living, breathing species onto itself?

    This talk explores the latest research in the field of “corporate zoology,” which brings evolutionary theory and ecological science to better understand how businesses evolve and interact with one another. We’ll delve into efforts by corporate naturalists to understand how different businesses evolve adaptations over time in the form of departments, professionalization, and the pattern of investment. It will also explore the insights emerging from the assembly of a comprehensive “animal kingdom” classification for businesses.

    It’s going to be Jacques Cousteau meets the Wall Street Journal. Dawkins meets Microsoft. Darwin meets Enron. It’s going to be awesome.

    At 9:30am to 10:30am, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Rev Up Your Product Design, the “Concept Car” Way

    by Nancy Dickenson, Roseann Stempinski, Jake Cressman and Armando Gonzalez

    How can you encourage and facilitate innovation across your teams to come up with the best product? Come take a peek under the hood of a great innovation principle called “Visiontyping,” which promotes powerful collaboration across the board and propels creativity that can deliver big ideas and breakthroughs. This panel of thought leaders will discuss how applying a process of creative exploration - much like the "concept car" style of prototyping - can inspire and hone the vision of your product, allowing you to unleash the best of the best. This session is sponsored by Meebo.

    At 9:30am to 10:30am, Monday 12th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • The iPad: The Second Coming of the CD-ROM

    by Brian Burke, Steve Glauberman, Randi Rosenkranz and Calvin Carter

    Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.
    However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.
    Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.
    This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.

    At 9:30am to 10:30am, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Anything You Can Do, I Can Do Backwards in Heels

    by Pooja Sankar, Victoria Ransom, Michelle Zatlyn, Piya Sorcar and Kara Swisher

    Ginger Rogers may have said it, but today's female entrepreneurs are proving it. Right now, women are starting and leading new and innovative companies at an unprecedented rate. From e-commerce to healthcare to Internet infrastructure, women are breaking new ground across all industries these days. But, why now? What are today's female entrepreneurs doing differently to build sustainable businesses and get the attention and credit they deserve? What unique struggles do they still contend with and what advice can they share with tomorrow's generation of female leaders? These questions and more will be addressed in this entertaining panel.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • In-App Mobile Ad Implementation Challenges

    by Seth Hart, Brian Bos, Iryna Newman, Kamal Kaur and Krishna Subramanian

    Mobile advertising spending is poised to top $1 billion in the U.S. for the first time, according to eMarketer. Of that potential billion dollar spend, in-app advertising is expected to double to over $600 million. The driving force behind this dramatic growth is rich media in-app advertising.

    As online advertising reaches a tipping-point into the mobile arena, there is a glaring realization that the mobile ecosystem is not ready to handle the predicted advertising volume and growth.

    This panel will focus on one area that is hindering the scale of rich-media in-app advertising – proprietary software development kits (SDKs).  In order to execute a rich media in-app campaign, ad networks require that publishers implement unique software into each campaign. Developers have to expend significant time and resources to learn and implement the coding requirements, and when multiplied over several ad partners it becomes a burden and hindrance on growth and adoption. By introducing a standard open-code SDK, the industry can overcome this roadblock in time to capture the tide of advertising budgets headed in the mobile direction.

    This session will cover the evolution of the in-app advertising ecosystem, as well as highlight the current issues with implementing a rich media campaign. Finally, it will offer solutions, including an open-code SDK and other initiatives that are currently in progress.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

  • Recognize This! Ethics of Mobile Face Tagging

    by Bryan Nunez and Harlo Holmes

    With the ready availability of social media, digital databases of ID photos, high-resolution cameras and free, powerful face recognition software that can run on smartphones, we are entering into an unprecedented shift in the visual privacy of everyday people. Technology that was once the domain of authoritarian states, is now being put to use by the hottest tech startups, who often lack the capacity or capability to consider the broader cultural impact.

    What right do people have to control personal images in a socially-networked age or to be visually anonymous in a video-mediated world? Startups like Viewdle are building compelling user experiences that correlate people who appear in photos taken with your smartphone, with all of the profile photos stored in your address book and social graphic. The question is, how is it decided who can be recognized and indexed, how and when, and where does control of that record reside?

    The ObscuraCam project (developed by WITNESS and the Guardian Project, funded by Google) will be shared as one countermeasure to these trends. It is a mobile app that allows users to automatically conceal faces or objects in photos and video, using pixelization, masks or redaction. It also removes extra metadata, such as GPS location, often stored in media.

    Bryan Nunez will represent WITNESS, presenting human rights advocacy driven user stories and challenges. Harlo Holmes will counter with "privacy by design" technology solutions.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • The Frontline Report of Japanese Interactive Arts

    by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Detached Messages: Immersive and Spatial Systems

    by Adam Pruden and Albert Hwang

    Messages tend to exist attached to a surface. Billboards are pasted to sides of buildings, emails come to us on a computer screen, and words in a book are attached to bound pages. What if our information came to us floating freely in the open air? This SXSW panel will be a discussion on messages that are not attached, physical messages suspended in space and filling our surroundings. We already have skywriting, fireworks and laser light, but what’s next? Adam and Albert will share their ideas of the fast-approaching development of floating media by showcasing projects that are pushing this trend forward thanks to advancements in light, sensor and pervasive technologies. New immersive and spatial media systems could create wonderful interactive experiences... but if designers, developers and architects don’t plan properly, media may just smack us in the face!

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Lessons from Disruptors: Game-Changing Start-Ups

    by Travis Bogard, Matt Rogers, Harry McCracken and Ren Ng

    It’s not every startup that revolutionizes an industry, changing and sometimes reversing the direction of a long-standing space. But some, like our panelists, have done just that — Jawbone in re-shaping mobile lifestyle; Lytro in changing the way we take and experience photos; and Nest in re-defining the thermostat. These game-changing startups will share their secrets of success and give insight to how they developed the visions that have guided them to be true disruptors. We’ll also look at how more established disruptors – Google, Apple, etc. – changed the game and maintained a leadership position.

    At 12:30pm to 1:30pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Auto Meets Mobile: Building In-Vehicle Apps

    by Zach Brand and Michelle Avary

    NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows Internet-based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

    This discussion will uniquely present the separate perspectives of an auto manufacturer and that of a national content producer. From Toyota’s Advanced Technology Department hear first hand considerations, history and best practices in creating and growing the Toyota Entune platform. From NPR’s Digital Media group learn what is involved in creating and building an app to be used in cars, and what similarities and what differences there are from building web, smartphone, and tablet apps.

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • New Mafia: Rise of the Chicago Startups

    by Tom Ryan, Melissa Harris, Matt Maloney, Paul Lee and Zachary Smith

    With the meteoric rise of Chicago-based Groupon, interest in the Windy City startup scene has spread to both coasts and beyond, bringing new companies and hundreds of millions of VC dollars to the region. This panel features top Chicago investors, entrepreneurs, and journalists with diverse perspectives on the emergence of a Chicago startup community. Combining lifelong Midwesterners and recent transplants, young founders and seasoned venture capitalists, the panel will discuss how the Chicago startup scene has evolved in the past year, what it will look like in 5, why they chose Chicago over New York and the Valley, and the unique challenges of building a business in the Midwest.

    At 3:30pm to 4:30pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • My Voice Is My Passport. Verify Me

    by Dan Miller and Isaac Chapa

    Start warming up your vocal chords. With an expected growth rate of 13 percent for 2012, voice authentication is going to be the biometric protocol of choice as businesses, government organizations and consumers look for ways to further protect personal identities and secure data.

    Why voice biometrics?

    Your voice is as unique as a fingerprint. It cannot be lost, stolen or forgotten. Voice authentication doesn’t need expensive equipment or fancy software to implement – just a telephone connection. Your voice can be captured in less than a minute and verified in less than 5 seconds.

    This panel will discuss recent advancements in voice biometrics, the current strengths and limitations of the technology and how businesses, government organizations and others are implementing the technology to protect customer identities, financial transactions and more.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • Open Innovation: Millions of Us Solving Problems

    by Dwayne Spradlin, Jacob Ward and Jack Hughes

    Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Silicon Alley: Startup Ecosystem That Never Sleeps

    by Kristy Sundjaja, Liz Crawford, David S Kidder, Barry Silbert and Divya Gugnani

    Start spreading the news...the New York City tech renaissance is underway. ‘Silicon Alley,’ as NYC’s booming tech startup cluster is known, has a vibrant culture with unique competitive advantages. Through its recent rapid expansion, Silicon Alley has outpaced Boston and begun to rival Silicon Valley. What will Silicon Alley look like in 10 years, and how does tech community collaboration and competition foster its growth? Can your startup 'Make it in NYC?' Join us as leading NYC entrepreneurs discuss the strategic factors contributing to the ongoing evolution of NYC’s diverse, cross-industry startup ecosystem.

    At 5:00pm to 6:00pm, Monday 12th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip