by Chad Mureta
Keywords, colors, graphics, ads, special features, cross promotions—when it comes to apps, there are so many details that, when executed correctly, can make the difference between 1000 downloads and 100,000. As the founder of Empire Apps and co-founder of T3 Apps and Best Apps, three mobile application businesses, Chad Mureta is a veteran in the app industry. In the last 3 years, he has created 46 apps and garnered over 35 million downloads worldwide. And he did it without a background in technology. Since he conceived his first app—FingerPrint Security Pro which generated about $500,000 in revenue—Mureta has acquired a breadth of knowledge and insight into the mobile application market, learning as much from his mistakes as he did from his successes. His expertise in this relatively new business model comes from hands-on experience and his meticulous scrutiny of every aspect of developing and marketing his many apps. In this session, he’ll share secret tips and tricks for bringing a successful app to market.
by Jon Wuebben
“Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute
“Mobile first” is the mantra on the lips of most mobile evangelists. The trouble is, the advice of many experts to start fresh with a new mobile design, optimize for performance, and try to accommodate all mobile devices both common and uncommon — this ends up being quite a daunting list. And it can frighten many web designers away from trying to embrace mobile design at all.
But as with anything that is completely new, it is a lot easier to ease into it rather than jump directly into the deep end. Plus, if you’re like most web designers, you have existing web sites that could benefit from some mobile love, yet aren’t likely to be getting a completely new mobile-oriented redesign (either due to time or cost).
Mobilizing web sites encourages web designers to optimize existing web sites for mobile presentation, and to do so incrementally starting with screen layout, navigation, typography, images, forms, and content. Doing this, while aiming for the most common mobile platforms first, gets you to most mobile devices in the least amount of time. Then, taking a product-managed approach, you can continue to progressively enhance your site to improve performance and broaden device support.
Don’t set your expectations too high and think that getting into mobile web design requires perfection. Just get started! Then as you learn more and gain a better appreciation of mobile’s context and constraints, you can raise your expectations and fine-tune your focus.
Mobilizing web sites: start optimizing your corner of the web for mobile presentation today.
9th–13th March 2012