Sessions at SXSW Interactive 2012 matching your filters

View as grid

Your current filters are…

Clear
  • Social Commerce: Not Yet Taking Off Like Farmville

    by Craig Donato, Greg Sterling, Tara Hunt and Peter Farrell

    Connecting the power of social media with commerce should be a no brainer -- the next chapter in eCommerce. Indeed, Facebook has shown that people are 4x more likely to buy something when it's recommended by a friend and 10x more likely to buy a deal after a friend buys it. But despite all this intuitive rightness, it doesn't appear to be taking off like Zynga games.This panel will explore the boundaries of social commerce -- it's a popular meme but what is it really? How are the big ecommerce players looking at this big opportunity? And what big things are already happening in this next chapter of online commerce?Local and Social also go together like Peanut Butter & Jelly. This panel will also explore the local aspects of social commerce, which touches mobile, geo-location, check-ins, deals and good old fashion local businesses.

    At 11:00am to 12:00pm, Tuesday 13th March

    In Capital Ballroom, Omni Downtown

    Coverage audio clip

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue

Filter by Space