As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.
With a mix of measurement and analytics experts 140Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss the following questions:
by David Greene, Kristine Schachinger, Aubrey Gross and Phillip Gross
Flash. For some, it’s Da Bomb—the Holy Grail of interactive web design. For others, it’s the F Bomb—the virtual thorn in their web experience. Flash has been, for years, a tool programmers have gone to in order to create a more interactive online experience. However, those who are blind/visually impaired and SEO experts have long railed against Flash’s usability issues. Screen readers can’t read it, and neither can Google when Flash is improperly programmed. Join our panelists for a lively discussion on Flash—from the frustrations encountered by the blind to the developer’s belief that it’s THE tool to have in their arsenal. Phillip Gross, a blind, life-long technology geek; Kristine Schachinger, SEO and accessibility expert and owner of SitesWithoutWalls.com; and David Greene, owner of Creative Spark and long-time programmer, will discuss the benefits and disadvantages of using Flash. Anyone who interacts with Flash should attend this debate on how to use and how not to use Flash.
by George Friedman
This solo presentation from the founder / CEO of the Austin-based company Stratfor (as well as the author of the best-selling books "The Next 100 Years," "The Next Decade" and "The Future of War") will cover "Pseudo-togetherness" caused by social media and the true lack of solidarity. Friedman's talk will cover our current transition to spending more time speaking to more people (but with less substance), plus future of the human race transcending technology. Using examples with online dating vs the old ways of meeting people, this brilliant thinker will also discuss what society loses in our continuing embrace technology in the context of how we lost body language with the telephone.
More and more Austin-based tech companies are getting more and more financing (from sources inside and outside Central Texas). Learn who is investing, what they are investing in and why the area is attracting so much attention. Speakers include G51, Silverton Partners, Jamie Rhodes of Angel Network, Austin Ventures
by Paul Resta, Michael Mayrath Ph D, Priya Nihalani and David Conover
Education is stuck in the past. Yet, after decades of incubation, technology is revolutionizing teaching, learning, and assessment. Around the world, people are increasingly using mobile devices to connect with each other and the Internet. This transition is laying the foundation for exponential growth in mobile learning. Simultaneously, games are being adopted as tools for teaching and assessment of higher-order thinking. This panel consists of experts from industry, higher education, and K-12. They will discuss and answer questions about technology’s potential to solve today’s most pressing education issues. Dr. Paul Resta is a professor at UT Austin. Dr. Michael Mayrath was a Harvard Postdoctoral Fellow and is CEO of GYLO (GetYa Learn On) – an educational software company specializing in mobile learning & game-based assessment. Dr. Priya Nihalani was a UT University Fellow and is GYLO’s Chief Scientist. David Conover teaches game design at Connally High School, Pflugerville ISD.
9th–13th March 2012