by Omar Green
With buzzwords like “NFC” and “mobile wallet” thrown about in the press ad nauseam, consumers and the mobile and financial industries are looking for who will emerge the winner in the effort to control mobile money – and there’s a great deal of money to be had if it’s done right. But as often as the mobile wallet is lauded for its convenience, it’s derided as “a solution in search of a problem.” Ultimately, in order to meet the real needs of consumers, wallet-makers need to stop focusing solely on the technologies of mobile payments, and actually look at what will drive usage: a mobile solution that is actually worth having. This doesn’t yet exist, but it could, if application developers create tools that actually change the way merchants and consumers feel, think, spend and save money. We will discuss what the true opportunity is for the mobile wallet and the elements that need to be included to move beyond technologies like NFC, to delivering the customer benefit to end users.
by George Ishii and Sizhao Yang
The consumerization of the enterprise is an emerging concept transforming the look and feel and intent of the software we use to run our businesses. It’s lowering the barriers of adoption, flipping the top-down model on its head and integrating consumer-friendly features we’ve grown to know and love in our personal lives. Gone are over-priced and complicated solutions catering to big companies with deep pockets. In are solutions that are based on an uncluttered user experience common in consumer websites, are customized for individuals, adopted bottom-up, can cater to small initial teams, yet scales as a business' needs grows. Salesforce, Dropbox and Yammer are examples of consumerized enterprise products that address small and medium business needs in customer relationship management, storage and internal communications. In this session you’ll learn how we got here, principles guiding new product design and development, and how these products impact your bottom line and culture.
If you could only get inside your customer's head, it would be so much easier to get them to buy on your website. Fortunately, there are several powerful psychological tricks that you can use to convince your prospects to buy from you and help them smoothly make it through the purchase process. This presentation will dive into the psychological principles that are being used effectively by e-commerce websites in both B2C and B2B selling. You'll gain a better understanding of why your customers behave the way they do on your site. You'll be armed with a toolkit of principles and examples that you can take and apply to your e-commerce website. These ideas will help you improve conversion rates, customer experience, engagement, and your company's bottom line.
Enterprise and consumer experiences are blurring more everyday as applications move to the cloud and companies build a vertical stack of offerings. Today's Facebook and Twitter generation expect their applications to be as easy and enjoyable to use as consumer applications. As the cloud evolves, our design process must evolve with it. What does the enterprise user experience design process look like today and where is it going? Guided by examples from Salesforce and Do, learn about the unique challenges and solutions of designing usable applications for enterprise users.
by Sam Shrauger
These days everyone is talking about the mobile wallet and how consumers will be able to pay with phones. Some technology companies are pushing mobile wallets, claiming they have the next breakthrough for future payments.
But why are people going to choose to tap and go with their phones rather than swipe their credit cards? And what benefits does the mobile wallet give to retailers?
People don’t want a digital version of their existing wallet. That's too limiting. They want to get back control of their money and be given the flexibility to shop and pay – anytime, anywhere and in any way that they choose.
You may wonder what new solutions are being provided to consumers and how they will be changing how we pay…At the end of 2011, PayPal will release new payments solution that will change the way we shop and the way we pay. Like no experience you have had before, imagine a technology that puts choice, flexibility and control in customers’ hands. PayPal will show you the latest in the industry and speak to a future you didn’t know would be here so soon.
More than $3,500 transacts over the PayPal network every second. As the leader in digital payments, PayPal predicts that we will be able to live our lives digitally by 2015 – choose this session to find out how.
by Rick Orr
Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.
Yes multitouch devices are all the rage among consumers. Yet enterprise software environments (aka, Big IT-driven Corps) are frantically playing catch up as "consumery mindsets" (with iPhones, iPads, Androids, etc.) are taking over the business world. How do you support having all these devices in IT-driven contexts? How do you design apps for such a world?
I propose an approach to design a product experience that enables "work & play anywhere from any device" to support IT-driven situations. Such a next-gen UX is based upon three core principles: Simplicity + Fluidity + Personality. The challenge is how to fold such concepts into a highly fragmented multitouch device market: iOS, Android, Blackberry, WebOS, Windows Phone 7, etc. Each has their own set of guidelines, patterns, and visual styles. Sure, Evernote and Netflix are recognized for being touchstones in achieving platform "consistency", but let's aim to go higher and deeper. What about simultaneity or complementarity or multi-device situations? How does a desktop PC fit into the equation? This talk will dramatize a year-long team journey of principles, prototypes, and workshops to deliver high-caliber enterprise multitouch software UX. Actually produced designs and working demos will be highlighted, not just concepts.
by Chris Mankle and Erik McMillan
No one resides at their desk anymore, and carrying a laptop around is tedious. The recent advancements in smartphone and tablet technology has given corporations the platform to provide their workforce with the tools needed to perform at the level that is needed in today's fast paced corporate world. Erik McMillan, CEO of BestFit Mobile, and Chris Mankle, CTO of ACS, a Xerox Company, will talk about the different technologies and applications that you can use to mobilize your workforce. Arrive early as this event will fill up fast.
9th–13th March 2012