Sessions at SXSW Interactive 2012 of type Future15 with audio

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Sunday 11th March 2012

  • Data Is Sexier Than Sex... And I'll Prove It

    by Giedre Aleknonyte

    Big. Complicated. Often dirty. Sexy? Interactive data visualizations (charts and graphs) have helped make data consumable, accessible, and yes, sexy. It’s that sex appeal that has us clamoring to see our twitter, AdWords, conversion, and other data in a sleek, interactive, “I want the answers now” views. Data has snuck its way into our lives – from our offices, to our bedrooms. It’s everywhere. And as it continues to penetrate all areas of our lives it also continues to be delivered in a variety of different formats – some better than others. From the corny quick-stat charts in USA today to smart interactive graphs embedded in blogs, posted in online publications, and now frequently dominating the screens of our work computers. We’re starting to become obsessed, and more importantly, held accountable for much of the data consuming our lives. So, we admit it. Data is sexy. Especially when it’s easy to understand, interactive, and is in a format that easily facilitates smart business decision making. Luckily it doesn’t have to be as scary, or intimidating, or (potentially) as uncomfortable as that first time…

    At 11:00am to 11:15am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Advanced API Design: How APIs Change the World

    by Jonathan Dahl

    APIs are becoming ubiquitous, but they are really hard to design well. In this talk, we'll discuss how to design and implement an API that isn't just functional, but makes people stand up and cheer. We'll also cover tips for integrating with other people's APIs.

    But an awesome API isn't just a feature. APIs are currently transforming the world, just like open source software has changed the world for the last decade. We'll talk about how this transformation impacts developers and changes the rules.

    At 11:15am to 11:30am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Bam!: When Every Device Is Cloud-Connected

    by Richard Schwartz

    Imagine a world where cloud connectivity is a non-issue. A world where going online in an airport or a cab is as easy as powering on your laptop. Think back to the day when radio ruled the world. The day you got that shiny new boom box, pulled it out of the box and flicked the switch. Bam! – There on the radio was your favorite song. There was no separate bill or complicated set-up process to get there.

    Why can’t the connecting to the cloud be that easy? Soon, it will be. The Amazon Kindle 3G is a prime example of where we’re headed with always-on connectivity, and while the concept of hot-out-of-the-box devices that automatically connect to the cloud is nothing new, we are closer than ever to seeing this become more widespread.

    This solo presentation from Macheen will discuss how the instantly connected device – be it a PC, tablet, media player, etc. – will set in motion the next phase of the Internet. Macheen will discuss how device makers can break through low margins on selling hardware and give consumers what they really want – devices that are instantly connected…it will be just like old times.

    At 11:30am to 11:45am, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Using Technology to Thwart Human Traffickers

    by Christina Arnold

    Traffickers use technology every day to outsmart law enforcement, non-profit organizations, government agencies and concerned citizens around the world. Human trafficking is a highly lucrative business - the third largest organized crime following drug and arms trafficking. It is time that we take a collective stand against this horrendous crime against humanity. If traffickers can use technology to run their illegal business, why can't we use it for good - to thwart them and prevent human trafficking? We just have to be as creative, relentless and savvy as these criminals.

    Enter Rapid Report and Response or R3, which uses cell phone and SMS technology ubiquitous throughout the world. We want to make it easy for everyday citizens to join the movement to report and prevent human trafficking using a device with which they are totally comfortable.

    In near real time, we will map human trafficking incidences and follow their progress over time as SMS reports pinpoint suspected or actual trafficking situations. This will be the first time technology will be used in such an aggressive way to stop this heinous crime.

    At 12:00pm to 12:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • How to Build Privacy By Design into Web and Mobile

    by Tarik Kurspahic

    Building great online and mobile products is hard enough with a small team and limited resources, so why add to the difficulty by embracing “privacy by design” principles? With so many free, easy web tools available and an “everyone else is doing it” mentality, why take time to create extra user controls and transparency? The reality is your users are starting to understand the issues and will soon demand it. You should demand it too. But most online tools compromise user privacy at some level, and almost none provide the new benefits that result when privacy is baked in from the start. So, what to do? You can build your own tools, requiring time, skill, patience, and functionality trade-offs; pay a third party for their tools; or adapt open source solutions. Or you can shrug your shoulders and roll the dice... In this session, learn how the CTO of Personal, a private personal network and data vault service, has built privacy into the company’s DNA and how you can too.

    At 12:30pm to 12:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • The New Age of Money

    by Heather Schlegel

    or How I learned to stop worrying and love the economic collapse.

    Based on my research on the Future of Alternate Currencies and Transactions I will share technology usage trends, visions of future payment systems, how we can get there and why we need to pursue Alternate Currencies. Why the current economic troubles are actually good for us and how we can strengthen the resilience of our local economies.

    This will be a positive presentation - acknowledging the hard problems, but not limited to solving them within our current paradigm.

    I will cover: NFC, Square, collaborative consumption, local currencies, time banks, bitcoin, ven, payment trends (on, off and mobile), externalities, market system, gift economy and more.

    At 12:45pm to 1:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • I'd Bump That: NFC Growth from Play Will Pay

    by Paul Gelb

    NFC is not a new or particularly sexy technology. For years it has failed to gain traction amongst consumers and businesses as a mobile payment solution. Yet recently, NFC has been a major focus of tech giant uber-disruptors, venture capitalists, start-ups and marketers. Why? NFC yields a much broader opportunity than what arises from contact-free payments and a slice of transaction fees. NFC can connect a consumer with the physical world in ways that generate an infinite number of new engaging interactions for consumers and valuable data points for businesses. This panel will discuss which engaging NFC consumer experiences will drive user adoption, and how NFC will ignite billions of dollars of incremental revenue from user data, marketing services and new mobile powered products.

    At 1:00pm to 1:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • QR Codes, Technology and a New Era of Fine Art

    by Jeff Wilson

    Throughout history, technology has been responsible for artistic movements often influencing entire genres. Typically, these movements impacted styles, composition, or more subtle, conceptual meaning implied by the work. In recent years, a few, key technical advances have produced an interesting twist changing not simply popular subjects or composition but changing the way we may experience art.This session will look at how today's technology impacts the industry of art, define a digital "art experience", and what it means to extract work off the gallery walls. We will cover what new ways art will be consumed, how it will be distributed and owned, and what it means to be both an artist and an art lover of the future.

    At 1:15pm to 1:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Music Apps Gone Wild

    by Eliot Van Buskirk

    Everyone's heard of I Am T-Pain, Pandora, and Turntable.fm but app developers on the next bleeding edge are pushing the envelope with features from the stunningly practical to the wildly "out-there" that many within the industry may not have heard of before. Within these entertaining apps lies advanced technology with practical applications across the board. Let's take a tour of the most advanced, wackiest music apps that exist -- or are on their way to existing.

    At 1:30pm to 1:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • dot.wtf? top.level.domain.names. will.change.the.web

    by Rob Garner

    With ICANN's rollout of new vanity TLD's this year, marketers, IT, and legal professionals have many questions the implications and impact on their respective areas of business. While conceivably anything past the "." can now be registered and used as a proprietary presence or open registry, the price of entry makes this a heavy consideration for even the largest enterprise businesses. This session will discuss the implications of new TLDs, discuss the birth of the "search optimized gTLD," review a history of other gTLDs such as .travel, .jobs, .asia, and .museum, and review some of the possible proprietary and registry applications of a new TLD. An overview of the registration, auction, and challenge process will also be presented. Voteforthispanel.now, and we look forward to SeeingYou.There.

    At 3:30pm to 3:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Open APIs: What's Hot? What's Not?

    by John Musser

    Open APIs are hot. Developers can now choose from thousands of open APIs, with hundreds more released every month. Some of these APIs serve billions of calls per day. But the API universe is changing rapidly with new opportunities and challenges on the horizon. This session will help by taking an "API deep dive" and answering many of the key questions about the state of the open API market today: What are the key trends? Who are the API leaders? What are the business models? What are the key technology debates and issues? What strategies are working today and where should you look to see where this is headed?

    At 3:45pm to 4:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Creative Leadership: Reimagine the Design Process

    by Sarah B Nelson

    Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

    At 4:00pm to 4:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

  • Design for Your Audience Not for Yourself

    by Tom Censani

    With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.

    At 4:15pm to 4:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • How Great Design Can Ruin Experience

    by Jon Bell

    Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

    Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.

    At 4:30pm to 4:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Demystifying Design: Fewer Secrets, Greater Impact

    by Jeff Gothelf

    Even in today's experience-obsessed world, Design is often perceived as a tactic to simply “make things pretty.” To combat that oversimplification, designers often shroud their work in a mysterious cloud of specialized tools and jargon. This mystery gives designers (of every sort - visual, UX, interaction, et al) a false perception of value, uniqueness and control over their process and work. In actuality, this self-imposed mystery drives divisions between designers and their teams. To lay foundations for greater collaboration and inclusion, designers need to stop looking at their work in terms of “trade secrets” and start opening up about their process. Through this transparency, the cloud lifts and the true value of Design becomes clear while designers are revealed to be the indispensable product people they truly are.

    At 5:00pm to 5:15pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • The Art of the No-Decision Decision

    by Peter Sheahan

    The art of the no-decision decision: getting people to change without thinking. How do you change behavior? We are at mental capacity, and most external attempts to change our behavior fail because they require too much mental energy; any deviation from the status quo is asking too much. Behavioral economists and corporations alike are tapping into this idea of the no-decision decision, from combating obesity with the size of our popcorn buckets to engineering higher game engagement with an ugly carpet. How can we pull this lever to improve user experiences? Which companies are already doing this successfully? By employing semantic technologies we can lower the barrier to behavior change and engineer structures that facilitate the very change we seek – whether it is improving the health of a generation or propelling a social movement from 'awareness' to 'action'.

    At 5:15pm to 5:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Creating Engagement: Brains, Games & Design

    by Pamela Rutledge

    This segment gives you a psychological dashboard for creating compelling and engaging interaction experiences. Learn to manage the trigger points for critical psychological processes that determine the mental states of immersion, engagement, and flow so you can motivate your audience to keep playing, start buying, or even change the world. Your design starts in the senses and is translated by the brain into emotion, experience and behavior. With neurocognition and positive psychology, we unlock the translation process for engagement, flow, story, and pleasure. Get a checklist to create more successful and satisfying interactive media, whether it’s on a single platform, across media, or a transmedia, to improve the outcomes of your projects, from design and marketing to advocacy. Avoid unintended consequences of design. Learn to engage the brain to create engaging user experience, motivation and influence behavior.

    At 5:30pm to 5:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • Why Mobile Apps Must Die

    by Scott Jenson

    Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.

    This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.

    This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.

    This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.

    At 5:45pm to 6:00pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip