Sessions at SXSW Interactive 2012 matching your filters

View as grid

Your current filters are…

Clear

Friday 9th March 2012

  • This Will Blow Your Mind: The Prius-Inspired Bike

    by Chris Adams, Patrick Miller, Bob Parlee, Bob Zeinstra and John Watson

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects ( www.toyotapriusprojects.com) , an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue

Filter by Space