Sessions at SXSW Interactive 2012 matching your filters

View as grid

Your current filters are…


Sunday 11th March 2012

  • The Hispanic Persona Project

    by José Villa

    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 10AB, Austin Convention Center

Schedule incomplete?

Add a new session

Filter by Day

Filter by Session type

Filter by coverage

Filter by Topic

Filter by Venue

Filter by Space