Sessions at SXSW Interactive 2012 about Audience with audio

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Sunday 11th March 2012

  • Design for Your Audience Not for Yourself

    by Tom Censani

    With Dribbble, Forrst and other curated sites, the designer's attention has shifted focus to impressing his fellow peers and mimicking influences rather than who we should be focusing on: our audience. We're beginning to lose sight on delivering content in a meaningful way to the people who regularly traffic our sites.Design is beginning to look homogenous and more like a pattern of trends within the design community. Original design should be presented in a way that resonates with the audience and helps the designer grow without losing his own identity in the community.

    At 4:15pm to 4:30pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip

  • How Great Design Can Ruin Experience

    by Jon Bell

    Why do some of the most high quality designs have trouble finding an audience while poor design is celebrated? How can aspiring designers make things that they're proud of but also make a real impact in the marketplace?

    Jon Bell, interaction designer on the Windows Phone design team, provides a fast-paced, irreverent survey of the field, comparing a range of examples from Lady Gaga to Arrested Development, fancy furniture to La-Z-Boy Chairs, Android to Transformers, and Helvetica the Documentary to Windows Phone.

    At 4:30pm to 4:45pm, Sunday 11th March

    In Texas Ballroom 4-7, Hyatt Regency Austin

    Coverage audio clip