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Tuesday 13th March 2012

  • The Math That Matters in the Real-time Web

    by Gilad Lotan

    “My real competition is 30 billion status updates,” PepsiCo Head of
    Digital Shiv Singh has said of the challenge of being a brand in the
    social space. Attention is the new bottleneck, and brands often adopt
    counter-productive strategies to try and break through. They swear by
    a certain time of day or spend an inordinate amount of time trying to
    reach certain Twitter users deemed "influencers."

    But what if there's something else at work in the massive flow of
    information on Twitter? What if its not so much these so-called
    "influencers" that propel a piece of information to major viral
    broadcast, but the micro-networks and the aggregated interactions that
    amass around them instead? Part case study of how massive spreads of
    information and half how-to on the tools brands need to create and
    manage micro-networks, this presentation will unlock that data
    patterns on social that, when intelligently predicted and captured,
    can be used to amplify the spread of a message on a grand scale.

    At 12:30pm to 1:30pm, Tuesday 13th March

    In Longhorn, Omni Downtown

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