Sessions at SXSW Interactive 2012 matching your filters

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Friday 9th March 2012

  • The Power of Visual Storytelling

    by Becky Johns, CC Chapman, Karl Gude and Charlie Wollborg

    A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

    Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

    This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.

    At 3:30pm to 4:30pm, Friday 9th March

    In Capitol A-D, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

Saturday 10th March 2012

  • The New Hollywood: Building Celebrity Brands Online

    by Nathan Coyle, Meghan McCain, Miles Beckett and Kevin Winston

    Lights, Camera, Log-on. The evolution of social media has provided personalities the opportunity to manage & build their brand online. Celebrities create & share original content with followers & often interact with them directly. Leveraging the existing fan base, celebrities are building huge online followings for their sites, Twitter, Facebook & more. Join the innovators of social media platforms for Lauren Conrad, Meghan McCain, the Jonas Brothers & Kraft and Walgreens as they discuss the impact for celebrities & brands. Online celebrity communities provide significant value to marketers & brands & financial opportunity for the personalities. This panel discusses the value, growth and phenomenon of celebrity brands online.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

Sunday 11th March 2012

  • Psychology of Narcissism & How It Affects Brands

    by Lucia Mancuso, Jacob Small, Michael Dolan and Casie Stewart

    Society spends increasingly more time online, watching & reading about strangers. Is peep culture creating more narcissists or simply helping us connect through the sharing of our intimacies? Do users share content that they are passionate about & believe in or do they simply share content that influences how others perceive them? This panel will duke out diverse opinions on how brands use the internet famous to spread buzz about products & services, what this means for the future of marketing & how this effects everyone's behavior online. As time passes will positive sentiment towards an influencer inevitably change to negative? Is influencer marketing changing how we behave online & in our everyday? Is peep culture & narcissism shaping our world, playing a part in marketing & influencing our sharing & buying decisions? Come join our internet culture obsessed panel consisting of a psychologist, blogging pioneer, community manager & online lifestyle blogger/ self proclaimed narcissist.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

Monday 12th March 2012

  • Brand Journalism in the Real-World

    by Jesse Noyes, Karen Wickre, Erica Swallow and Ann Handley

    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    At 9:30am to 10:30am, Monday 12th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol

    Coverage audio clip