Sessions at SXSW Interactive 2012 about Brands and Branding with audio

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Sunday 11th March 2012

  • 5 Brands Travel the US Inspiring Entrepreneurship

    by Joey DeVilla, Christelle Lachapelle, Jonathan Kay, Amy Ellis and Stephanie Bullis

    Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

    At 3:30pm to 4:30pm, Sunday 11th March

    In Lone Star, Omni Downtown

    Coverage audio clip

Tuesday 13th March 2012

  • Leif to Bieber: The Web Has Changed Nothing

    by Sara Meaney and Al McWilliams

    Let’s face it. Leif Garrett (1979) and Justin Bieber (2011) are the same thing. Both made music videos, both had photo spreads in Tiger Beat, and both look(ed) more like girls than boys. It’s the same marketing formula: brand, messaging and distribution.

    This point/counter-point style presentation will discuss examples of how the formula for marketing success has largely remained unchanged over the past decades, despite the rapid introduction of new channels.

    The presenters will challenge the audience to think critically about the role of the Internet (distribution channel) vs. the quality of the brands and the messages themselves, while focusing on the need for a “back to basics” approach to marketing and communications, regardless of channel or medium, online or offline. Come prepared to debate and open to having your perspective widened.

    At 5:00pm to 6:00pm, Tuesday 13th March

    In Capital Ballroom B, St David's Bethell Hall

    Coverage audio clip